EFFECT OF PROMOTION, BRAND IMAGE ON LOCAL WISDOM AND DECISIONS PURCHASING AT THE PT. MEGAH PUTRA SEJAHTERA SUZUKI MAKASSAR

Abstract

This Research Aims To Know And Analyze The Influence Of Promotion And Brand Image To Local Wisdom And Purchasing Decisions At PT. Mega Putra Mandiri Suzuki Makakssar. This type of research is a quantitative research using questionnaires as a source of data collection. This Research Uses 95 Respondents Using Path Analysis Techniques (Path Analysis). The results of this study indicate that the variables of promotion and brand image influence local wisdom, promotion, and brand image influence purchasing decisions through local wisdom, and local wisdom influences purchasing decisions at PT. Mega Putra Mandiri Suzuki Makassar. Promotion Has No Significant Positive Effect on Purchase Decisions. PT. Mega Putra Mandiri Suzuki Makakssar, the author also provides suggestions for further research to provide demographic bonus variables in examining consumer decision-making.

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