THE ROLE OF CREATIVE ENTREPRENEURS AS MEDIATION IN AFFECTING PRODUCTION FACTORS ON THE PERFORMANCE OF CATFISH FARMERS IN PADANG

Abstract

The performance of fish cultivators, especially catfish in Padang, is characterized by the ability of fish cultivators to produce fish in accordance with the quality, quantity and timeliness of production so that consumer needs are met. This study aims to determine and analyze the effect of production factors on performance and to identify and analyze the role of creative entrepreneurs as a mediation that influences production factors on the performance of cultivating entrepreneurs. The study used a quantitative approach with the case method by collecting data from 40 entrepreneurs. The analytical technique used in this research is descriptive analysis and statistical analysis using SmartPLS (Partial Least Square) 3.0 software.
The results showed that production factors affect the performance and the mediating role of creative entrepreneurs (cultivators) was able to influence production factors on the performance of cultivators (partial mediation). There was something interesting from this research, that the mediating role of creative entrepreneurs had a negative coefficient of -0.601. This meant that creative efforts made to be able to provide benefits from fish farming will actually reduce profits. Researcher suspects that the creativity that has been carried out by entrepreneurs has been maximized; all that can be done at this time is only to run a business according to consumer demand.

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