PERFORMANCE IMPROVEMENT STRATEGIES INDONESIAN TOURISM SECTOR

Abstract

Indonesia's tourism sector still has shortcomings such as inadequate infrastructure. In terms of human resources, Indonesia needs to have competitive skills and abilities, such as increasing productivity and the ability to speak English. Therefore, this study was conducted to examine the current Indonesian tourism sector and find solutions to reduce the existing gap. The purpose of this research is to study and analyse the factors that influence the performance of the Indonesian tourism sector, namely marketing strategies, infrastructure development strategies, and tourism sector policies. The conclusions of the research are as follows: Marketing Strategy, Infrastructure Development Strategy, and Tourism sector policies that have been implemented have positively affected the number of foreign tourists. Recommendations for improving the performance of the Indonesian tourism sector are as follows: First, on infrastructure indicators, improving and enhancing infrastructure such as road construction, funding for supporting infrastructure. Second, improving tourist services, especially in terms of human resources. Third, empowering communities in locations that are tourist destinations (destinations) through tourism business activities.

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