THE UNDERSTANDING OF GENERATION Z OF STOCK INVESTMENT DECISIONS FROM A FINANCIAL BEHAVIOR PERSPECTIVE
This research aims to look at the understanding of z generation of stock investment decisions from a financial behavior perspective by looking at the factors of interest, overconfidence, herding, and regret. This research uses a descriptive quantitative approach with data collection methods through questionnaires, then the results are described, and conclusions are drawn. The results of this research show that Generation Z has a positive attitude toward stock investment decisions. They consider this investment very important for their future. They calculate the possible profits they can make. They consider the level of risk that occurs for the safety of investing. Their interest is high in obtaining large returns. Their overconfidence is high. They feel they have increased knowledge, ability, confidence, and experience investing in shares. However, their investment decisions are also influenced by the behavior of the groups around them. Some of them experienced terrible experiences of stock investment which will affect their investment decisions in the future.