THE EFFECT OF HALAL AWARENESS IN ENHANCING MUSLIM TRAVELLERS’ EXPERIENCE AND SATISFACTION THROUGH RELIGIOUS RESPECT

Authors

  • Ali Mursid School of Economics and Business Bank BPD Jateng, Semarang, Indonesia
  • Amron Faculty of Economics and Business, Dian Nuswantoro University, Semarang, Indonesia
  • Dwi Suryanto Hidayat School of Economics and Business Bank BPD Jateng, Semarang, Indonesia

DOI:

https://doi.org/10.24034/icobuss.v4i1.529

Abstract

This study focuses on halal awareness provided by halal destination providers to enhance Muslim travellers’ experience and satisfaction through religious respect. A survey involves Muslim travelers who visited halal destinations in Indonesia in 2024 with a total sample of 364. The analysis employs covariance-based structural equation modelling (CB-SEM), incorporating confirmatory factor analysis (CFA) and structural model evaluation to validate the hypotheses. The results show the effective role of religious respect in the relationship between halal awareness, Muslim travellers’ experience and satisfaction when they visit halal destinations. The framework significantly advances the theory of destination image emphasizing the crucial aspect of halal awareness in shaping the experience and satisfaction of Muslim travellers particularly the role of religious respect as a key factor in mediating these relationships.

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Published

2024-11-14

How to Cite

Mursid, A., Amron, A., & Hidayat, D. S. (2024). THE EFFECT OF HALAL AWARENESS IN ENHANCING MUSLIM TRAVELLERS’ EXPERIENCE AND SATISFACTION THROUGH RELIGIOUS RESPECT. International Conference of Business and Social Sciences, 4(1), 490–498. https://doi.org/10.24034/icobuss.v4i1.529

Issue

2024: 4th International Conference on Business and Social Sciences

Section

International Conference of Business and Social Sciences