THE EFFECT OF CUSTOMER EXPERIENCE, CUSTOMER RATING, PERCEPTION OF USEFULNESS AND PERCEPTION OF CONVENIENCE OF QRIS ON THE EFFICIENCY OF DIGITAL PAYMENTS ON CONSUMERS OF FORE COFFEE MEGA MALL BATAM CITY

Abstract

This study aims to determine the Influence of Customer Experience, Customer Rating, Perception of Usefulness and Perception of Ease of QRIS (Quick Response Code Indonesian Standard) on Digital Payment Efficiency for Consumers of Fore Coffee Mega Mall, Batam City. This type of research uses a quantitative method. In this study, there was a population of 340 people and the sampling technique used the Likert scale and for testing it used the Statistical Product and Service Solution (SPSS) version 20 program. The data was processed using the SPSS V 23 application. The results of this study indicate that customer experience has a positive and significant effect on digital payment efficiency. Customer rating has a positive and significant effect on digital payment efficiency, perception of usefulness has a positive and significant effect on payment efficiency and perception of ease has a positive and significant effect on payment efficiency. This can be seen from the results In this study, there are results from data processing obtained with a calculated F value of 19.278> 2.40 F table and a significance of 0.000 <0.05 whose decision H5 is accepted.