THE EFFECT OF FEAR OF MISSING OUT (FoMo), HEDONIC SHOPPING, AND ONLINE SHOPPING ANXIETY ON PURCHASING DECISIONS

Abstract

The purpose of this study was to determine 1) the extent to which Fear of Missing Out (FoMO) influences purchasing decisions at TiktokShop, 2) the extent to which Hedonic Shopping influences purchasing decisions at TiktokShop, and 3) the extent to which Online Shopping Anxiety influences purchasing decisions at TiktokShop. 4) the extent to which Fear of Missing Out (FoMO), Hedonic Shopping, Online Shopping Anxiety influence purchasing decisions at TiktokShop. In this study, the number of samples used as samples using Google Form was 180 people. A statement scale questionnaire was used to collect data in this study. The results of the T-test (partial) study showed that Fear of Missing Out was indicated by a significance value of 0.000 <0.05), Hedonic Shopping significance value of 0.002 <0.05, Online Shopping Anxiety significance value of 0.000 <0.005. This study shows that Fear of Missing Out (FoMO), Hedonic Shopping, Online Shopping Anxiety have a significant influence on the purchasing decisions of Narotama students at TikTok Shop, with an impact value of 64%.