ROLE OF BTL, E.P MEDIA OFFICER TO PROMOTE INSTITUTIONAL ACTIVITIES OF BEE TIMOR-LESTE, EMPRESA PÚBLICA (BTL, E.P)

Abstract

Based on observations, there is no one who has researched in the area to explain about the Role of BTL, E.P Media Officer to promote institutional activities of Bee Timor-Leste, Empresa Pública (BTL, E.P). The research was carried out with the aim of trying to find out the role of Media Officer BTL, E.P in promoting the institutional activities of Bee Timor-Leste, Empresa Pública (BTL, E.P).The method that the researcher uses in this monograph is the qualitative descriptive method. Descriptive qualitative method is a guide that is applied to data collection, through interviews, documentation and observation. The interview involves four key informants who are at the research site and gave their response regarding the role of Media Officer BTL, EP in promoting the institutional activity of Bee Timor-Leste, Empresa Pública (BTL, E.P). The research result indicates that the role of Media Officer BTL, E.P carries out its activity to promote the institutional activity of Bee Timor-Leste, Empresa Pública (BTL, E.P) with responsibility. Therefore, as a basis for the Media Officer service, it promotes and contributes information that reflects the institutional activities of Bee Timor-Leste, Empresa Pública (BTL, E.P) in raising awareness and contributes to improving society's knowledge of BTL,E.P through intent to award, tenderization, news, advertising, vacancies, and public announcements.