THE INFLUENCE OF SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY AT MORIS RASIK S.A FINANCIAL SERVICE IN ATABAE SUB-DISTRICT, DILI, TIMOR-LESTE

Abstract

The service sector, especially the financial sector, is a crucial sector and needs attention from business managers.This study covers Customers of Organization no Government (ONG) Moris Rasik, Dili, Timor-Leste. The purpose of this study is to try to test the influence of Service Quality and Trust on Customer Loyalty. With the population in this study being Moris Rasik customers, with the number of customers who became respondents in this study amounting to 50 customers, the researcher used the Probability Sampling technique with the Census technique, namely the population of 50 people who were used as respondent samples. The research results show that service quality and trust have a significant influence on customer loyalty.