STRATEGIES TO BOOST BUSINESS PERFORMANCE DURING CORONA PANDEMIC
Abstract
The purpose of this study is to explain strategies for improving business performance of Small and Medium Enterprises after the Corona pandemic. This study uses SEM analysis, SPSS 21, and Excel 2010. The number of samples are 144 SMEs owners in Banyumas district. The results of this study indicate that there are at least two important factors that can be used as a strategy to improve business performance, namely absorptive capacity and innovation capability.
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