STRATEGIES TO BOOST BUSINESS PERFORMANCE DURING CORONA PANDEMIC

Authors

  • Monica Rosiana Economy and Business Faculty, Jenderal Soedirman University, Indonesia
  • Indah Ayu Johanda Putri Politeknik Pelayaran Surabaya, Indonesia

Abstract

The purpose of this study is to explain strategies for improving business performance of Small and Medium Enterprises after the Corona pandemic. This study uses SEM analysis, SPSS 21, and Excel 2010. The   number of samples are 144 SMEs owners in Banyumas district. The results of this study indicate that there are at least two important factors that can be used as a strategy to improve business performance, namely absorptive capacity and innovation capability.


References

Banyumas Regency Industry and Trade Office. 2020. SMEs Data in Banyumas Regency.

Burgelman, R., M. A. Maidique, and S. C. Wheelwright. 2004. Strategic Management of Technology and Innovation. McGraw Hill. New York.

Byukusenge, E., J. Munene, and L. Orobia. 2016. Knowledge Management and Business Performance: Mediating Effect of Innovation. Journal of Business and Management Sciences 4(4): 82-92.

Cohen, W. M. and D. A. Levinthal. 1990. Absorptive Capacity: a New Perspective on Learning and Innovation. Administrative Science Quarterly 35(1): 128–152.

Del Giudice, M. and V. Maggioni. 2014. Managerial Practices and Operative Directions of Knowledge Management within Inter-firm Networks: a Global View. Journal of Knowledge Management 18(5): 841-846.

Fontana, R., and L. Nesta. 2009. Product Innovation and Survival in a High-Tech Industry. Review of Industrial Organization 34: 287–306.

Hair, J. F., W. C. Black, B. J. Babin, R. E. Anderson, and R. L. Tatham. 2010. Multivariate Data Analysis. Pearson Prentice Hall. New Jersey.

Hooper, D., J. Coughlan, and M. R. Mullen. 2008. Structural Equation Modelling: Guidelines for Determining Model Fit. The Electronic Journal of Business Research Methods 6: 53-60.

Jiménez-Jiménez, D. and R. Sanz-Valle. 2011. Innovation, Organizational Learning, and Performance. Journal of Business Research 64(4): 408-417.

Jin, S. H. and S. O. Choi. 2019. The Effect of Innovation Capability on Business Performance: A Focus on IT and Business Service Companies. Sustainability 11(19): 5246.

Kasim, R. S. and I. Noh. 2012. The Impact of Organizational Innovativeness on the Performance of the University: an Analysis among Selected Malaysian Private Universities. International Conference on Innovation Management and Technology Research: 1-5.

Lawson, B. and D. Samson. 2001. Developing Innovation Capability in Organizations: a Dynamic Capabilities Approach. International Journal of Innovation Management 5: 377–400.

Liao, C.-H. and I.-Y. Hsieh. 2013. Determinants of Consumer’s Willingness to Purchase Gray-Market Smartphones. Journal of Business Ethics 114(03).

Sihvonen, A., J. Hietanen, J. Salo, and E. Koivisto. 2010. Dynamic Managerial Capabilities and Strategic Marketing The Hierarchy of Capabilities. ANZMAC 2010, Christchurch, New Zealand, 29 November - 1 December, 2010.

Tzokas, N., Y. A. Kim, H. Akbar, and H. Al-Dajani. 2015. Absorptive Capacity and Performance: The Role of Customer Relationship and Technological Capabilities in High-tech SMEs. Industrial Marketing Management 47(May): 134-142.

Downloads

Published

2020-10-04

How to Cite

Rosiana, M., & Putri, I. A. J. (2020). STRATEGIES TO BOOST BUSINESS PERFORMANCE DURING CORONA PANDEMIC. International Conference of Business and Social Sciences, 1(1). Retrieved from https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/72

Issue

Section

International Conference of Business and Social Sciences