THE STRATEGIC ROLE OF ECO-FRIENDLY FLEETS, ECO-FRIENDLY HUBS, AND OPERATIONAL SUSTAINABILITY IN DRIVING DISTRIBUTION EFFICIENCY: AN EMPIRICAL STUDY AT PT POS INDONESIA

Abstract

This research aims to deepen insights into the influence of Environmentally Friendly Fleets (EFF), Green Logistics Hubs (GH), and Sustainable Operations (SO) on Distribution Efficiency (DE) within the logistics industry, which is increasingly challenged by fierce competition and environmental demands. A survey with 80 practitioners who work directly in supply chain management and logistics was used to collect data.  A technique that is appropriate for examining intricate relationships between latent components, partial least squares structural equation modeling (PLS-SEM), was used to evaluate the suggested framework.  With relative path coefficients of 0.984, 0.580, and 0.672, the results show that EFF, GH, and SO significantly improve distribution efficiency.  The model exhibits good explanatory ability, as seen by the R² value of 0.809, which indicates that it explains about 81% of the variance in distribution efficiency.  The results' trustworthiness was further guaranteed by the fact that every measuring indicator met validity and reliability standards. These outcomes emphasize the strategic role of sustainability-oriented initiatives in daily operations. For logistics firms, reinforcing eco-friendly practices not only enhances efficiency and competitiveness but also supports the development of greener and more resilient distribution networks over time.