A HUMAN-CENTRED DESIGN APPROACH TO DEVELOPING A RESPONSIBLE AI SYSTEM TO ASSIST STUDENTS AS INVESTORS IN CONDUCTING FINANCIAL EVALUATIONS OF PUBLIC COMPANIES IN THE STOCK MARKET

Abstract

Rapid advancements in technology have significantly influenced decision-making across various sectors, including finance. Previous studies found that two of the most transformative technological innovations in the financial industry are the usage of computer systems by investors to automate stock trading and the reorganisation of financial markets. Most financial transactions are now conducted electronically, and the time it takes to settle stock trades has been reduced to just a few nanoseconds. The shift is especially noticeable with the rise of artificial intelligence (AI), which enables investors to analyse financial statements and the performance history of company leaders. This study argue that AI is gradually reshaping financial services, offering new opportunities for institutions to refine their decision-making, elevate customer experiences, and optimise operational efficiency. However, the convenience is accompanied by considerable risks. The use of AI in finance must be approached with care, as many novice investors are increasingly relying on AI to make decisions in the stock market. In some regions, financial institutions have developed guidelines for the use of AI. For instance, in Indonesia, the Financial Services Authority (OJK) has introduced a dedicated AI Governance framework for banks to ensure the ethical and responsible application of artificial intelligence. In this context, it is crucial for individuals, particularly novice investors, to have a comprehensive understanding of the responsibilities associated with utilising AI in the investment process.