THE RESURRECTION OF MSME IN THE ERA OF PANDEMIC COVID 19
Abstract
The purpose of this research is to formulate a strategy to revive MSMEs in the era of the Covid-19 pandemic. The research method using qualitative with a case study approach developed by Creswell (2015). The results of this study were then analyzed using data analysis techniques by Miles and Huberman (1994), including data collection, data reduction, data presentation and conclusion drawing. The results of data analysis were then tested using member checking and triangulation of source data. This research can be applied by MSMEs actors throughout Indonesia, especially in NTT and Kupang City, which is supported by the central government and local governments.
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