Zaeni, R.R.F. 2025. THE INFLUENCE OF PROMOTION THROUGH INSTAGRAM SOCIAL MEDIA AND PRICE ON PURCHASING DECISIONS OF CIARMY BRAND LEATHER SHOES IN CIBADUYUT, BANDUNG CITY. International Conference of Business and Social Sciences. 5, 1 (Dec. 2025), 409–418. DOI:https://doi.org/10.24034/icobuss.v5i1.685.