[1]
Bramesti, P.D. and Agustini, M.D.H. 2025. AI ANTHROPOMORPHISM, CUSTOMER EXPERIENCE, AND TRUST: PATHWAYS TO IMPROVE CUSTOMER PERFORMANCE IN E-COMMERCE. International Conference of Business and Social Sciences. 5, 1 (Dec. 2025), 741–749. DOI:https://doi.org/10.24034/icobuss.v5i1.718.