Ali, A., Roosdhani, M.R., Huda, N., Komariyatin, N., Khoiruddin, M. and Sutarya, S. 2025. MARKET ORIENTATION IMPROVES B2B MARKETING PERFORMANCE: SERVICE DOMINANT LOGIC. International Conference of Business and Social Sciences. 5, 1 (Dec. 2025), 1572–1580. DOI:https://doi.org/10.24034/icobuss.v5i1.798.