Ponirin Ponirin, P. P.; Bachri, S. .; Elimawaty Rombe, E. R.; Adam, R. P. .; Parani, S. B. D.; Muzakir, M. THE RELATIONSHIP OF SOCIAL MEDIA MARKETING, BRAND ENGAGEMENT, BRAND FAMILIARITY, AND BRAND LOYALTY. ICOBUSS 2024, 4, 1293-1306.