TRIOLITA, N. . MARKETING GAMIFICATION STRATEGY IN INCREASING CUSTOMER LOYALTY TO COSMETIC BRANDS. International Conference of Business and Social Sciences, [S. l.], v. 4, n. 1, p. 949–957, 2024. DOI: 10.24034/icobuss.v4i1.579. Disponível em: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/579. Acesso em: 14 sept. 2026.