HERMANTO, H.; REMOFA, Y. . THE ROLE OF PRODUCT STRATEGY IN INCREASING CONSUMER BUYING INTEREST WHICH HAS AN IMPACT ON PURCHASING DECISIONS FOR SMES IN TUK JIMUN VILLAGE, KEMUNING SUB-DISTRICT, INDRAGIRI DOWNSTREAM DISTRICT. International Conference of Business and Social Sciences, [S. l.], v. 4, n. 1, p. 1104–1114, 2024. DOI: 10.24034/icobuss.v4i1.595. Disponível em: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/595. Acesso em: 13 sept. 2026.