PONIRIN PONIRIN, P. P.; BACHRI, S. .; ELIMAWATY ROMBE, E. R.; ADAM, R. P. .; PARANI, S. B. D.; MUZAKIR, M. THE RELATIONSHIP OF SOCIAL MEDIA MARKETING, BRAND ENGAGEMENT, BRAND FAMILIARITY, AND BRAND LOYALTY. International Conference of Business and Social Sciences, [S. l.], v. 4, n. 1, p. 1293–1306, 2024. DOI: 10.24034/icobuss.v4i1.613. Disponível em: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/613. Acesso em: 30 sept. 2026.