DESTIANI, Y.; QADRIAH, G. P. DRIVING SUSTAINABLE CONSUMPTION: THE ROLE OF GREEN MARKETING AND BRAND AWARENESS IN SHAPING GEN Z CONSUMERS’ PURCHASE INTENTION. International Conference of Business and Social Sciences, [S. l.], v. 5, n. 1, p. 354–365, 2025. DOI: 10.24034/icobuss.v5i1.678. Disponível em: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/678. Acesso em: 12 sept. 2026.