KHASANAH, A. N.; ALIYAH, K. N. STORYTELLING MARKETING AND SERVICE USAGE DECISIONS : THE MEDIATING ROLE OF AUDIENCE ENGAGEMENT IN GOJEK’S JO DAN JEK ADVERTISEMENT AMONG GEN Z IN SOLO RAYA. International Conference of Business and Social Sciences, [S. l.], v. 5, n. 1, p. 449–460, 2025. DOI: 10.24034/icobuss.v5i1.690. Disponível em: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/690. Acesso em: 12 sept. 2026.