MAULIZAR, M.; ELVINA, E.; NURSYIDAH, N. THE INFLUENCE OF BRAND IMAGE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL ON PURCHASE INTENTION OF SKINCARE PRODUCTS AMONG GENERATION Z IN LHOKSEUMAWE CITY. International Conference of Business and Social Sciences, [S. l.], v. 5, n. 1, p. 806–816, 2025. DOI: 10.24034/icobuss.v5i1.725. Disponível em: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/725. Acesso em: 21 aug. 2026.