ANDI, A.; SYAIFUDDIN, S.; SOFIYAN, S. THE ROLE OF LOCATION AND WORD OF MOUTH IN INFLUENCING STUDENT CHOICE OF PRIVATE UNIVERSITIES IN MEDAN. International Conference of Business and Social Sciences, [S. l.], v. 5, n. 1, p. 1352–1360, 2025. DOI: 10.24034/icobuss.v5i1.776. Disponível em: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/776. Acesso em: 20 aug. 2026.