MAULUDIN, A. R.; SETIAWAN, I. THE INFLUENCE OF BRAND PERSONALITY AND BRAND LOVE ON BRAND LOYALTY: EVIDENCE FROM FAST-FASHION BRANDS (UNIQLO AND H&M). International Conference of Business and Social Sciences, [S. l.], v. 5, n. 1, p. 1394–1405, 2025. Disponível em: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/780. Acesso em: 15 jun. 2026.