PUTRI, M. A.; ALIYAH, K. N. THE INFLUENCE OF MEME MARKETING ON PURCHASE DECISION: THE MEDIATING ROLE OF CONSUMER ENGAGEMENT. International Conference of Business and Social Sciences, [S. l.], v. 5, n. 1, p. 1418–1429, 2025. DOI: 10.24034/icobuss.v5i1.782. Disponível em: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/782. Acesso em: 20 aug. 2026.