Sanyoto, Teguh, and Nina Triolita. 2022. “MARKETING STRATEGIES WITH AIDAR PATTERNS (AWARNESS, INTEREST, DESIRE, ACTION, RETENTION) FOR TRADITIONAL RETAILS TO COMPETE WITH MODERN RETAILS”. International Conference of Business and Social Sciences 2 (1):292-303. https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/178.