Zuhroh, N. F., Suwitho, S., Mildawati, T. ., Pahlawan, M. R. . and Baihaqy, A. . (2024) “AUGMENTED AND VIRTUAL REALITY IN TOURISM MARKETING: A SYSTEMATIC LITERATURE REVIEW OF ADOPTION FACTORS AND VISITOR ENGAGEMENT”, International Conference of Business and Social Sciences, 4(1), pp. 887–904. doi: 10.24034/icobuss.v4i1.574.