R. M. Saputra and S. Suwitho, “THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION MEDIATED BY ELECTRONIC WORD OF MOUTH (eWOM) AT PT. BPR JATIM (PERSERODA) GRESIK BRANCH”, ICOBUSS, vol. 5, no. 1, pp. 843–856, Dec. 2025.