Suprihhadi, H., B. H. S. Dwidjosumarno, Y. A. Yayah Atmajawati, and A. E. Yulianto. “THE EFFECT OF ASSOCIATION MEDIATION, LOYALTY, BRAND IMAGE, AND PERCEIVED QUALITY ON BRAND EQUITY”. International Conference of Business and Social Sciences, vol. 4, no. 1, Nov. 2024, p. 743, doi:10.24034/icobuss.v4i1.558.