Destiani, Yulia, and Gusti Putri Qadriah. “DRIVING SUSTAINABLE CONSUMPTION: THE ROLE OF GREEN MARKETING AND BRAND AWARENESS IN SHAPING GEN Z CONSUMERS’ PURCHASE INTENTION”. International Conference of Business and Social Sciences 5, no. 1 (December 17, 2025): 354–365. Accessed September 12, 2026. https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/678.