Khasanah, Annisa Nur, and Kisti Nur Aliyah. “STORYTELLING MARKETING AND SERVICE USAGE DECISIONS : THE MEDIATING ROLE OF AUDIENCE ENGAGEMENT IN GOJEK’S JO DAN JEK ADVERTISEMENT AMONG GEN Z IN SOLO RAYA”. International Conference of Business and Social Sciences 5, no. 1 (December 17, 2025): 449–460. Accessed September 13, 2026. https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/690.