Mauludin, Alif Rizki, and Irvan Setiawan. “THE INFLUENCE OF BRAND PERSONALITY AND BRAND LOVE ON BRAND LOYALTY: EVIDENCE FROM FAST-FASHION BRANDS (UNIQLO AND H&Amp;M)”. International Conference of Business and Social Sciences 5, no. 1 (December 17, 2025): 1394–1405. Accessed June 15, 2026. https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/780.