Hermanto H, Remofa Y. THE ROLE OF PRODUCT STRATEGY IN INCREASING CONSUMER BUYING INTEREST WHICH HAS AN IMPACT ON PURCHASING DECISIONS FOR SMES IN TUK JIMUN VILLAGE, KEMUNING SUB-DISTRICT, INDRAGIRI DOWNSTREAM DISTRICT. ICOBUSS [Internet]. 2024Nov.25 [cited 2026Sept.13];4(1):1104-1. Available from: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/595