Ponirin Ponirin PP, Bachri S, Elimawaty Rombe ER, Adam RP, Parani SBD, Muzakir M. THE RELATIONSHIP OF SOCIAL MEDIA MARKETING, BRAND ENGAGEMENT, BRAND FAMILIARITY, AND BRAND LOYALTY. ICOBUSS [Internet]. 2024Nov.25 [cited 2026Sept.30];4(1):1293-306. Available from: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/613