Khasanah AN, Aliyah KN. STORYTELLING MARKETING AND SERVICE USAGE DECISIONS : THE MEDIATING ROLE OF AUDIENCE ENGAGEMENT IN GOJEK’S JO DAN JEK ADVERTISEMENT AMONG GEN Z IN SOLO RAYA. ICOBUSS [Internet]. 2025Dec.17 [cited 2026Sept.13];5(1):449-60. Available from: https://ojsicobuss.stiesia.ac.id/index.php/icobuss1st/article/view/690