International Conference of Business and Social Sciences

THE INFLUENCE OF ORGANIZATIONAL CULTURE, WORK ENVIRONMENT AND COMPENSATION ON EMPLOYEE PERFORMANCE AT PT. MARINATAMA GEMANUSA

Hanafi Siregar, Budiyanto — Tue, 05 Nov 2024 00:00:00 +0700

This study was conducted to test and analyze the influence of organizational culture, work environment and compensation on employee performance at PT Marinatama Gemanusa. The population in this study were all employees of PT Marinatama Gemanusa, totality 46 people. The sampling technique with non-probability sampling using saturated sampling technique, where the total population is made entirely into research samples, namely 46 respondents. The research uses a quantitative approach using primary and secondary data. Researchers process data using statistical software. The analysis used in this study is multiple linear regression and partial hypothesis testing (t test). The results showed that partially organizational culture has a significant effect on employee performance; work environment and compensation partially have no significant effect on employee performance.

THE INFLUENCE OF SUPERVISION, TEAMWORK, HUMAN RESOURCE DEVELOPMENT, CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE

Yannik Ariyati, Sri Langgeng Ratnasari — Tue, 05 Nov 2024 00:00:00 +0700

This study aims to analyse the effect of supervision, teamwork, human resource development, career development on employee performance. This research uses quantitative methods, using primary and secondary data. Data collection by distributing questionnaires online. The population in the study amounted to 113 employees and the research sample amounted to 88. Researchers use statistical analysis in processing data. The analysis used in this research is multiple linear regression and partial and simultaneous hypothesis testing. The results showed that partially supervision has a positive and significant effect on employee performance, teamwork has a positive and significant effect on employee performance, human resource development has a positive and significant effect on employee performance, career development has a positive and significant effect on employee performance and simultaneously the results showed that supervision, teamwork, human resource development, career development have a positive and significant effect on employee performance.

ANALYSIS OF THE DEGREE OF FISCAL DECENTRALISATION, INDEPENDENCE, REVENUE EFFECTIVENESS, AND FINANCIAL EFFICIENCY IN MEASURING FINANCIAL PERFORMANCE

Sri Mulyati, Nur Fadjrih Asyik — Tue, 05 Nov 2024 00:00:00 +0700

This research aims to analyze the factors causing the Degree of Fiscal Decentralization Ratio to remain at an adequate level, the Independence Ratio to be relatively high, the Regional Budget Revenue Effectiveness Ratio to be high, and the Regional Financial Efficiency Ratio to also be high. Additionally, the study seeks to improve the financial performance of the Riau Islands Provincial Government based on these ratios. This field research uses a quantitative descriptive approach, collecting data from the Riau Islands Provincial Financial and Asset Management Agency’s Budget Realization Report with a saturated sampling technique. The results show that the Degree of Decentralization Ratio remains within sufficient criteria, the Independence Ratio is at a medium level, the Regional Budget Revenue Effectiveness Ratio is already very effective, while the Regional Financial Efficiency Ratio is inefficient. To improve financial performance concerning the Independence Ratio, it is recommended to provide public education on natural resource management. For the Decentralization Ratio, efforts are needed to develop trade and manufacturing sectors and optimize existing Regional Budget Revenues. To enhance the Effectiveness Ratio, it is important to continue optimizing regional income utilization, and for the Efficiency Ratio, preparing regional workers according to their fields is essential to reduce the relatively high regional expenditures.

THE ROLE OF INTELLECTUAL CAPITAL AS A MEDIATION VARIABLE IN INFLUENCE CORPORATE SOCIAL RESPONSIBILITY ON FIRM PERFORMANCE IN MANUFACTURING COMPANIES IN THE ENERGY AND MINERALS SECTOR

Hasrullah, Triyonowati — Tue, 05 Nov 2024 00:00:00 +0700

This study aims to determine the mediating role of intellectual capital as a mediating variable in influencing corporate social responsibility on firm performance and for the direct influence of corporate social responsibility on firm performance, corporate social responsibility on intellectual capital and intellectual capital on firm performance in manufacturing companies in the energy and mineral sector listed on the Indonesia Stock Exchange. The objects of the study were 26 manufacturing companies in the energy and mineral sector listed on the Indonesia Stock Exchange with a research period from 2020 to 2023. Structural Equation Modeling Partial Least Square (SEM-PLS) is the analysis method. This study uses the population of all manufacturing companies in the energy and mineral sector listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. Sampling was done using the purposive sampling method. The number of samples used in this study was 26 companies. The variables used in this study are Corporate Social Responsibility, Intellectual Capital, Firm Performance. The results of the study show that corporate social responsibility has a positive and significant effect on firm performance, corporate social responsibility does not have a positive and insignificant impact on intellectual capital, intellectual capital has a positive and significant effect on firm performance, and there is a mediating role for intellectual capital in influencing corporate social responsibility on firm performance.

THE INFLUENCE OF VISIONARY LEADERSHIP AND TALENT MANAGEMENT ON UNIVERSITY PERFORMANCE IN ORGANIZATIONAL LEARNING MEDIATION AT THE UNIVERSITY OF MUHAMMADIYAH IN EAST JAVA

Suyitno, Suwitho — Tue, 05 Nov 2024 00:00:00 +0700

Entering the era of competitive globalization, universities are required to improve their performance in order to produce quality and highly competitive graduates. This study aims to examine the influence of Visionary Leadership and Talent Management on Higher Education Performance, with Organizational Learning as a mediating variable. Using a quantitative approach with a cross-sectional design, data was collected through a questionnaire from leaders and heads of decision-making sections at the University of Muhammadiyah in East Java totaling 100 respondents. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SMART PLS software. The findings show that Visionary Leadership has a significant positive effect on Higher Education Performance, but not significantly on Organizational Learning. On the contrary, Talent Management shows a significant influence both directly on Higher Education Performance and through Organizational Learning. The results of this study show that effective talent management strategies play an important role in improving university performance, both directly and through improving organizational learning. Although Visionary Leadership has a significant direct influence on performance, its influence through organizational learning is not significant in the context of this study. The implications of this study emphasize the need for universities to focus on talent development and retention and create a strong learning culture to achieve higher performance.

APPLICATION OF AGGLOMERATIVE HIERARCHICAL CLUSTERING IN GROUPING TOURISM INDUSTRY SMES IN EAST JAVA

Adya Hermawati, Abimanyu Tuwuh Sembhodo, Nalini Mahastuti Panunjul — Tue, 05 Nov 2024 00:00:00 +0700

This study addresses a significant research gap in the classification and evaluation of Small and Medium Enterprises (SMEs) within the tourism industry in East Java, specifically focusing on their marketing performance. The primary objective is to categorize these SMEs based on their marketing effectiveness, a critical factor for their competitiveness in the tourism sector. To achieve this, the research employs cluster analysis, utilizing Agglomerative Hierarchical Clustering techniques. The optimal clustering method was determined using the cophenetic correlation coefficient and cluster validation indices. Data for the analysis were collected through questionnaires, with a sample comprising 30 tourism SMEs across 11 regions in East Java, with responses from three employees per SME. The findings revealed two distinct clusters: SMEs with fairly good marketing performance and those with good marketing performance. The results suggest that while many SMEs in the tourism industry in East Java exhibit competitive marketing capabilities, there remains a subset that requires strategic improvements, particularly in spiritual marketing practices. This study's novelty lies in its approach to classifying tourism SMEs by marketing performance, providing a framework for targeted performance enhancement and industry strengthening in the region.

THE INFLUENCE OF JOB DESK, HR DEVELOPMENT, WORK SPIRIT AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE BANK BJB BATAM

Mira Yona, Srilanggeng Ratna Sari, Syahira Dwi Santika — Tue, 05 Nov 2024 00:00:00 +0700

This research aims to test and analyze the influence of the job desk, human resource development, work enthusiasm, and career development on the performance of Bank BJB Batam Branch employees. Respondents totaled 154 employees. Data was collected using a questionnaire. The data analysis technique uses a multiple regression model, with the T test and F test. Data analysis results were obtainedjob desk variable (x1) with t count 3,910> t table 1,655 significant value 0.004 < 0.05. This shows that the job desk has a significant effect on employee performance. Development of human resources (x2) with t count 4.274> t table 1.655 significant value 0.001 < 0.05. This shows that human resource development has a significant effect on employee performance. Work morale (x3) with t count 4.436 > t table 1.655 significant value 0.000 > 0.05. This shows that work enthusiasm has a significant effect on employee performance, career development (x4) with t count 4,241> t table 1,655, significant value 0.002 < 0.05. This shows that career development has a significant effect on employee performance. The F test shows that F count is 19,278 > F table 2,430, significant 0.000 < 0.05, which means that job desk (x1), human resource development (x2), work enthusiasm (x3), and career development (x4) simultaneously have a significant effect on employee performance (Y).

THE INFLUENCE OF ORGANIZATIONAL CLIMATE, SELF EFFICACY, REWARDS AND CAREER DEVELOPMENT ON JOB SATISFACTION AT PT. EPSON BATAM CITY

Malenda, Lilis Ardini, Wahyu Febyola Khansati — Tue, 05 Nov 2024 00:00:00 +0700

Study research aim to test and analyze the influence of organization climate, self efficacy, reward and career development to job satisfaction at PT. Epson Batam. Respondent totaled 74 employes, data was collected using a questionnaire. The data analysis technique uses a multiple regression model, with the T test and F test. Data analysis results were obtained organization climate variable (x1) with t count 2,859> t table 1,994 significant values 0.000 < 0.06. This shows that organization climate has a significant effect on job satisfaction. Self efficacy (x2) with t count 2,506> t table 1,994 significant values 0.015 < 0.05. This show that self-efficacy has significant effect on job satisfaction. Reward (x3) with t count 1,694 < t table 1,994 significant value 0.095 > 0.05. This shows that rewards do not have a significant effect on job satisfaction. Career development (x4) with t count 4,623 > t table 1,994 significant values 0.000 < 0.05. This show that career development has effect on job satisfaction. The F test shows that F count is 66,639 > F table 2,495, significant 0.000 < 0.05 which means that organization climate (x1), Self Efficacy (x2), Reward (x3), and Career Development (x4) simultaneously have a significant effect on job Satisfaction (Y).

CLOUD COMPUTING AND HR COMPETENCY TOWARDS THE PERFORMANCE OF MSMEs IN DENPASAR

Wed, 06 Nov 2024 00:00:00 +0700

The industrial revolution 5.0 brings the economy to an industrial paradigm through the rapid development of technology and the internet. MSMEs that have contributed to Indonesian economic development by increasing the GDP and absorbing the workforce need to be able to adapt to technological advances. Cloud computing is one of the drivers of Industrial Revolution 5.0. This study aimed to determine the effect of cloud computing based accounting information systems toward the performance of MSMEs with human resources competency as a moderating variable. Data used is primary data which was collected through a survey questionnaire from a sample of 100 MSMEs. The sampling method used is purposive sampling. Data was performed by moderating regression analysis through SPSS. The result of this study shows that a cloud based accounting information system and human resources competency has a positive influence on the performance of MSMEs, while human resources competency significantly moderates the relationship between cloud based accounting information systems and the performance of MSMEs. These findings show the importance of implementing cloud based accounting information systems by MSMEs for business success.

ANALYSIS OF THE QUALITY OF ACADEMIC ADMINISTRATIVE SERVICES ON STUDENT SATISFACTION OF STIE BENTARA PERSADA

Josepin Harianja, Budiyanto — Wed, 06 Nov 2024 00:00:00 +0700

This research examines the quality of services provided by the Sekolah Tinggi Ilmu Ekonomi Bentara Persada (STIE BP) and its influence on the level of student satisfaction with the Academic Administration Bureau services. This research was conducted to determine the influence of reliability, responsiveness, sincerity and tangibility on student satisfaction. This research includes causal-comparative research, namely research to test one variable influencing another variable. Data collection was carried out using a questionnaire distributed to all 73 active STIE BP students. The data analysis technique used is multiple regression analysis, by looking at the t-test and f-test. The results of this study conclude that there is a positive and significant influence of reliability on student satisfaction, there is no positive and significant influence of responsiveness on student satisfaction, there is no positive and significant influence of sincerity (empathy) on student satisfaction, there is a positive and Tangibility has a significant impact on student satisfaction. Simultaneously, the four variables have a positive and significant effect on student satisfaction, with a coefficient of determination (r2) of 0.432 meaning, the four independent variables influence the student satisfaction variable by 43.2%, while the remainder (56.8%) is influenced by other variables not examined in this research.

THE INFLUENCE OF MOTIVATION, WORK DISCIPLINE AND EMPLOYEE COMPETENCE ON EMPLOYEE PERFORMANCE AT PT EASTSUN

Imelda Tamba, Sri Langgeng, Uwinda — Wed, 06 Nov 2024 00:00:00 +0700

THE EFFECT OF FINANCIAL LITERACY AND ATTITUDE TOWARD MONEY TO PERSON FINANCIAL MAGAMENENT (CASE STUDY ON FACULTY ECONOMI RIAU KEPULAUAN UNIVERSITY)

Wed, 06 Nov 2024 00:00:00 +0700

This study examines the impact of financial literacy and attitudes toward money on the personal financial management of students in the Faculty of Economics at the University of Riau Islands, Batam. Utilizing Slovin's formula, a sample of 91 respondents was selected through random sampling, and primary data were collected via a questionnaire. The results indicate that financial literacy has a significant positive effect on students' personal financial management, while attitudes toward money do not significantly influence this aspect. However, when considered together, both financial literacy and attitudes toward money significantly affect students' financial management practices. The independent variables account for 13.7% of the variation in the dependent variable, suggesting that 86.3% of the variation is influenced by other factors not examined in this study. These findings highlight the importance of enhancing financial literacy among students to improve their personal financial management skills.

INDIVIDUAL FACTORS, SOCIAL RELATIONS, UTILIZE SOCIAL MEDIA ON BUSINESS DEVELOPMENT

Imas Soemaryan — Wed, 06 Nov 2024 00:00:00 +0700

Globalization and the development of information technology, the Micro, Small and Medium Enterprises sector has become the main pillar in driving the local economy. Garut Regency, West Java, has great potential in developing MSMEs which play an important role in job creation, economic growth and income distribution. There are challenges in optimizing the growth and sustainability of MSMEs in this area. This research aims to examine the influence of individual factors, social relationships, and the ability to utilize social media on the development of MSME businesses in Garut Regency. The method used is an explanation survey with a quantitative and qualitative approach (mixed methods). Quantitative data was collected through questionnaires, while qualitative data was obtained from Focus Group Discussions and in-depth interviews. The results of analysis using Structural Equation Modeling show that individual factors have an influence of 32.1%, social relations have an influence of 32.9%, and the ability to utilize social media has an influence of 35.9% on the development of MSME businesses in Garut Regency. Simultaneously, these three factors have an influence of 44% on business development. This research provides a basis for formulating more effective policies and programs to support the growth of MSMEs in Garut Regency.

MANAGING COMPETITIVENESS AND RISK: THE EFFECT OF SHARIAH COMPLIANCE AND THE CENTRAL ROLE OF REPUTATION AND INVESTMENT EFFICIENCY

Diana Hasyim, Kustoro Budiarta, Nurul Wardani Lubis, Edison Parulian — Wed, 06 Nov 2024 00:00:00 +0700

Business practices, especially in Muslim-majority countries, are more influenced by religious values. Therefore, CSR is less relevant or relatively limited to be implemented as an accountability mechanism, so it is advisable to consider religious values as an alternative approach to business ethics. In this context, adopting Sharia Compliance (SC) is seen as one of the dimensions of accountability, a form of business ethics implementation, and a manifestation or proxy of business ethics other than CSR. Therefore, based on the theory of business ethics, this study develops and tests a trivariate relationship model to explain how reputation and investment efficiency play a role in the relationship between SC and competitiveness and risk as proxied by the cost of equity capital. Using 825 observations, the estimation results indicate a partial mediation effect of reputation in the relationship between SC and risk (cost of equity capital). However, there is no mediation effect in the relationship between SC and competitiveness. Other estimation results indicate a partial mediation effect of investment efficiency in the relationship between SC and the cost of equity capital and competitiveness. This indicates that investment efficiency can provide additional totals in the relationship between SC and the cost of equity capital and competitiveness. However, the mediation effect of investment efficiency in the relationship between SC and SC competitiveness produces a total negative effect. Therefore, it can be said that the mediation of investment efficiency in the relationship between SC and competitiveness is an inconsistent or competitive mediation model. Overall, the partial mediation effect of reputation and investment efficiency indicates (1) there are other mediators (hidden mediators) in the relationship between SC and equity capital costs and competitiveness, (2) SC in reducing equity capital costs and producing competitiveness, among others, by building a good reputation and utilizing positive NPV investment opportunities.

POETIC STYLE TWEETS FROM PT KERETA API INDONESIA'S X ACCOUNT @Kai121 AS A SOCIAL MEDIA BRANDING STRATEGY IN THE DIGITAL ERA

Titik Tri Rahayu Cahyati, Prahastiwi Utari, Mahfud Anshori — Wed, 06 Nov 2024 00:00:00 +0700

In an effort to reach a wider audience in the digital era, PT KAI Indonesia uses several social media with a different focus and style. Meanwhile, PT KAI's X (Twitter) account uses poetic style posts that are not related to railways. This difference in style seems to have an influence on the number of followers that each platform has managed to gather, where the PT. KAI’s X account has the highes followers than other social media accounts with 1,238,637 followers. Poetic sentences from the PT. KAI’s account always gets a higher response from netizens compared to informative posts with a stiff and standard language style. In fact, the posts are often re-uploaded by netizens on other personal social media platforms such as TikTok and Instagram, and receive reactions in the form of likes, shares and comments in quite significant numbers. For this reason, this research discusses PT KAI's social media branding strategy in the digital era with a focus on the poetic style tweets of PT KAI's X account @kai121. The method used is a qualitative-descriptive approach with content analysis techniques assisted by the Nvivo 12 application for analyzing computer-based qualitative data. This research analyzes content uploaded by the @kai121 account, during the period 1 December - 31 December 2023. The results show that poetic content related to love, sadness and life motivation received a high response from users. @kai121's tweet expresses feelings of sadness, hope and support in facing separation and life's journey. The tweet received a good response and shows consistency in the content uploaded.

THE IMPACT OF A HEALTHY LIFESTYLE AND STRESS MANAGEMENT ON ACADEMIC PERFORMANCE OF STUDENTS AT UNIVERSITY MUHAMMADIYAH LAMONGAN

Dwi Indriana Wati, Suyitno — Wed, 06 Nov 2024 00:00:00 +0700

This study aims to determine the effect of a healthy lifestyle and stress management on the academic performance of students at Muhammadiyah University of Lamongan, using a quantitative method and purposive sampling technique on 45 respondents. The data was analyzed using multiple linear regression with SPSS version 27. The results show that a healthy lifestyle does not have a significant effect on academic performance, while stress management has a significant effect. Simultaneously, a healthy lifestyle and stress management have a significant positive effect on academic performance. Based on these findings, students need to pay more attention to how they manage stress, particularly in coping with academic pressures. Educational institutions, such as UMLA, can provide support by offering stress management training programs, such as psychological counseling, motivational seminars, or workshops on relaxation techniques and mindfulness. In addition, institutions can promote healthy lifestyles by organizing regular sports activities and providing access to health facilities. Academic departments may also consider policies that promote a balance between academic demands and student well-being, such as offering flexible deadlines and personal guidance. Given that this study explains only 15.6% of the variability in academic performance, future research can explore other factors, such as learning motivation, teaching methods, social support, and the use of technology in the learning process.

FACTORS INFLUENCING CONTINUATION INTENTION OF MOBILE BANKING USAGE: EXTENDING EXPECTANCY CONFIRMATION MODEL (ECM) AND ARTIFICIAL INTELLIGENCE (AI) WITH SECURITY AS MODERATION

Rokhimah, Suhermin — Wed, 06 Nov 2024 00:00:00 +0700

This study aims to identify factors that influence continuance intention to use mobile banking by extending the Expectancy Confirmation Model (ECM) and integrating Artificial Intelligence (AI) and security as moderating variables. Data were collected from mobile banking users in Southwest Papua and analyzed using a Structural Equation Model (SEM) with the Partial Least Squares (PLS) approach. The results showed that confirmation, perceived usefulness, customer experience, and satisfaction significantly influenced continuance intention to use mobile banking. In addition, artificial intelligence that is considered intelligent and anthropomorphic also increases perceived usefulness and confirmation of expectations. The security aspect was found to moderate the relationship between perceived usefulness and satisfaction, thereby increasing user satisfaction. These findings provide important insights for mobile banking developers and policy makers to increase the adoption of digital banking services.

THE INFLUENCE OF GREEN BANKING IMPLEMENTATION, ISLAMIC SOCIAL REPORTING AND COVID-19 CRISIS ON PROFITABILITY WITH BANK SIZE AS A MODERATING VARIABLE IN ISLAMIC GENERAL BANK PERIOD 2016-2023

Nur Aisyah Indarningsih, Rokhimah — Wed, 06 Nov 2024 00:00:00 +0700

This study uses bank size as a moderating variable to examine the effects of the Covid-19 crisis, Islamic social reporting, and the deployment of green banking on profitability in Indonesian Islamic commercial banks. In this work, panel data regression and moderated regression analysis are used as data analysis methods. Eleven Indonesian Islamic commercial banks that were registered with the OJK between 2016 and 2023 used as the study's sample. The study's findings show that Islamic commercial banks' profitability is significantly and favorably impacted by ISR. Profitability (ROE) is significantly impacted negatively by the Covid-19 situation, but not ROA. In the meantime, Islamic commercial banks' profitability is unaffected by green banking. The association between green banking and profitability may be moderated by the moderating variable of bank size. This research highlights how crucial risk management, responsibility, and openness are in a period of unpredictable economic times. In the context of Islamic banking, the impact of ISR procedures and reactions to financial crises like COVID-19 is quite significant. Islamic banks should see an improvement in their financial performance in the future by strengthening their ISR management and comprehending the implications of green banking.

THE INFLUENCE OF CAPITAL, DIGITAL PAYMENTS, AND FINANCIAL LITERACY ON MSME INCOME IN JIMBARAN TRADITIONAL VILLAGE

Wed, 06 Nov 2024 00:00:00 +0700

In Bali Province, there are 412,265 MSME units which continue to increase every year. The government provides assistance to help MSMEs develop their businesses in the form of capital assistance and loan rate relief. However, MSME players have not implemented much financial management and there is still a lack of good use of digital payments. The small amount of capital owned, the low level of financial literacy and the use of digital payment for MSMEs in Jimbaran Traditional Village can make the income earned from the business undirected. The purpose of this study was to calculate and analyze the effect of capital, digital payment, and financial literacy on MSME income in Jimbaran Village both partially and simultaneously. This research is quantitative research with data analysis techniques using multiple linear regression tests. The sample was taken using purposive sampling method and 50 MSMEs were obtained. The independent variables in this study are capital, digital payment, and financial literacy, while the dependent variable in this study is income. The results showed that capital, digital payment and financial literacy partially had a positive and significant effect on MSME income in the traditional village of Jimbaran and there was a positive and significant effect between capital, digital payment, and financial literacy simultaneously on MSME income in the traditional village of Jimbaran.

INTEGRATING ARTIFICIAL INTELLIGENCE INTO SUCCESSION PLANNING AND LEADERSHIP DEVELOPMENT IN HIGHER EDUCATION

Romi Attamimi, Abidin, Amiruddin — Wed, 06 Nov 2024 00:00:00 +0700

This study evaluates and examines the use of artificial intelligence (AI) in succession planning and leadership development in higher education institutions. The primary focus is on how AI can enhance the effectiveness and efficiency in identifying and developing potential leadership candidates while addressing existing challenges. The review employs a comprehensive literature search strategy, involving four major databases: Scopus, Web of Science, ABI/INFORM Collection, and Google Scholar. Inclusion criteria ensure that relevant, up-to-date, and high-quality literature is gathered for analysis. The review findings indicate that the use of AI in succession planning and leadership development in higher education promises significant advancements. AI can enhance the effectiveness of succession planning by providing deeper analysis of talent and skills while addressing the digital transformation challenges faced by higher education institutions. The implementation of AI in this context has the potential not only to improve leadership quality but also to strengthen strong leadership continuity for the future. This review offers insights into best practices, challenges, and future potentials for AI usage in succession planning and leadership development in higher education institutions, along with recommendations for more effective implementation.

ANALYSIS OF THE EFFECTIVENESS OF THE ONLINE REGISTRATION SYSTEM ON PATIENT SATISFACTION AT RATU AJI PUTRI BOTUNG HOSPITAL, PENAJAM PASER UTARA REGENCY

Elvin Leander Hadisaputro, Hasrullah, Erlin Setyaningsih, Nuorma Wahyuni — Tue, 12 Nov 2024 00:00:00 +0700

This study aims to analyze the effectiveness of the online registration system on patient satisfaction at Ratu Aji Putri Botung Hospital, Penajam Paser Utara Regency. This research uses a quantitative approach. The subjects of this study were patients of Ratu Aji Putri Botung Hospital and a sample of 83 people was taken as respondents. The data collection method used a questionnaire. The testing technique uses validity test, reliability test, classical assumption test and Regression Analysis test in which there are t test results, and the coefficient of determination. Based on the results of the t test regression analysis, it shows that the tcount value on the Online Registration System variable (X) on Patient Satisfaction (Y) is 5.775 and the significance value is 0.000. Then the significance value of 0.000 <0.05, while the comparison between tcount and ttable is 5.775> 1.989. This shows that the level of significance is smaller and also the comparison between tcount is greater than ttabel and is positive, it can be concluded that the Online Registration System (X) has a positive and significant effect on Patient Satisfaction (Y). The results showed that the utilization of information and communication technology applied to this Online Registration System will create an organized system and avoid the accumulation of more patients to come repeatedly to the service place, but customers only come according to the days and hours obtained from the Online Registration System website patients at a service place, so that the online registration system will increase patient satisfaction at Ratu Aji Putri Botung Hospital.

FACTORS INFLUENCING ONLINE PURCHASE IN OMNICHANNEL STRATEGY OF X STORE

Serlinha Wilhelmina Sir, Ni Putu Muspita Sari, Kadek Diah Amania Wedhayanti — Tue, 12 Nov 2024 00:00:00 +0700

This research explores the factors influencing online purchasing decisions within the omnichannel strategy of X Clothing Store, focusing on a sample of 100 respondents. Utilizing a combination of univariate until multivariate analyses, the study examines the relationships between various independent variables such as gender, age, promotions/discounts, online stock availability, customer service satisfaction, shipping speed, and product information and the likelihood of making online purchases. Findings reveal that a significant majority of respondents (72%) engage in online purchasing, with key factors such as promotional availability (78%), customer service satisfaction (72%), and clear product information (69%) being crucial determinants of purchasing behavior. The analysis indicates that younger consumers (ages 18-42) are more inclined to shop online, while women exhibit a higher likelihood of making purchases compared to men. Additionally, the results demonstrate that factors such as shipping speed and online stock availability significantly influence purchase decisions. The study underscores the importance of optimizing these factors to enhance customer satisfaction and increase online sales for X Clothing Store. Overall, the findings provide actionable insights that can inform marketing strategies aimed at improving the online shopping experience.

THE INFLUENCE OF PRODUCT INNOVATION, CUSTOMER EXPERIENCE, BRAND TRUST AND CUSTOMER LOYALTY ON COMPANY PROFITABILITY AT PT. RAHIM MAJU JAYA BATAM

Diamon Sembiring; Arif Eka Putra, Mira Yona — Tue, 12 Nov 2024 00:00:00 +0700

This study aims to determine the influence of product innovation, customer experience, brand trust and customer loyalty on company profitability. The population in this study were customers of PT. Rahim Maju Jaya Batam as many as 50 people. The sample in this study amounted to 50 people taken using a saturated sampling technique involving all populations as research samples. This type of research is a quantitative type using primary data collected using a questionnaire technique. The analysis method used is multiple linear regression processed using the SPSS 25 application The results of the study stated that product innovation and brand trust did not have a significant effect on company profitability, but customer experience and customer loyalty had a significant effect on company profitability. Product innovation, customer experience, brand trust and customer loyalty partially and simultaneously have a positive and significant effect on company profitability at PT. Rahim Maju Jaya Batam.

THE INFLUENCE OF ORGANIZATIONAL CULTURE, WORK MOTIVATION, AND COMPETENCE ON EMPLOYEE PERFORMANCE AT XYZ STORE IN BATAM

Pilifus Junianto — Tue, 12 Nov 2024 00:00:00 +0700

This research examines the influence of organizational culture, work motivation, and competence on employee performance at XYZ Store in Batam. Since 2004, XYZ Store has operated a stationery retail business unit and has expanded into eight branches, which are currently distributed across Batam City. The sampling method employed was purposive sampling. Data collection was conducted using a questionnaire distributed to 71 employees at XYZ Store. The research findings indicate that organizational culture has a significant impact on the performance of XYZ Store employees; work motivation significantly influences the performance of XYZ Store employees; competence has a significant effect on the performance of XYZ Store employees; and simultaneously, the three variables have a positive and significant effect on the performance of XYZ Store employees, with R2 is 0.911, which indicating that the independent variables has influenced 91.1% to dependent variable. The remaining 8.9% is influenced by other factors that were not examined in this study.

FACTORS INFLUENCING INVESTMENT DECISION-MAKING IN GENERATION Z

Mar’atus Zahro, Rika Rahayu, Okto Aditya Suryawirawan, Triyonowati — Tue, 12 Nov 2024 00:00:00 +0700

This study aims to provide empirical evidence about the factors that affect investment decision-making in generation Z. The sampling method used is a non-probability purposive sampling method with generation Z students as a research sample. The age range included in the category of generation Z students is those aged 18-26 years. The analysis method used is Partial Least Square (PLS). The results of the study show that financial literacy, attitude towards investment, and risk perception have a significant influence on investment decision-making among Generation Z students. Financial literacy and attitude towards investment have a positive effect, while risk perception has a negative effect on investment decisions. Although herding does not have a direct effect on investment decision-making, it does affect attitudes towards investment, which then influences investment decisions. This shows that the investment trends and investment decisions of others can shape students' investment attitudes, which ultimately influences their decision to invest. Technological advances and broad access to information, particularly through social media, seem to reduce the direct influence of herding but increase the role of influencers in shaping investment attitudes.

THE ROLE OF EMOTIONAL INTELLIGENCE AND WORK-LIFE BALANCE IN ENHANCING JOB SATISFACTION AMONG GENERATION Z EMPLOYEES

Maria Stefanny, Husni Indrawati Wijaya Putri — Tue, 12 Nov 2024 00:00:00 +0700

This study explores the role of Emotional Intelligence (EI) and Work-Life Balance (WLB) as factors influencing job satisfaction among employees. Utilizing a quantitative approach, data was collected from 250 employees through a questionnaire adapted from previously validated instruments. Data analysis was performed using multiple regression techniques to evaluate the impact of EI and WLB on job satisfaction. The findings suggest that companies should prioritize the development of employees' emotional intelligence and support a balance between work and personal life to enhance job satisfaction and organizational effectiveness.

OPTIMIZING THE EFFECTIVENESS OF DIGITAL MARKETING CAMPAIGNS WITH THE USE OF E-COMMERCE COMPANY DECISION SUPPORT SYSTEMS

Edwin Agung Wibowo, Sri Langgeng Ratnasari — Tue, 12 Nov 2024 00:00:00 +0700

Despite the rapid growth of the e-commerce sector in Indonesia reflected by a significant increase in the value of e-commerce transactions by 2022, the effectiveness of digital marketing campaign strategies is often faced with several challenges, including large and complex data volumes, lack of understanding of digital consumer behavior, and difficulty in measuring campaign effectiveness. This research aims to optimize the effectiveness of digital marketing campaigns by utilizing a Decision Support System (SDM), with the main focus of understanding the role of SDM in assisting decision-making in the context of digital marketing campaigns and developing a SDM model that can improve the effectiveness of these campaigns.This research uses the literature review research method which reviews or critically examines knowledge, ideas, or findings contained in academically oriented literature, formulating theoretical and methodological contributions to a particular topic. The integration of digital marketing campaigns and Decision Support Systems (SDM) increases marketing effectiveness by making the right decisions. Implementation using APIs and integration examples involves audience mapping, campaign effectiveness measurement, and campaign optimization. The application of SPK in e-commerce involves planning, development, implementation, and maintenance stages to improve marketing campaign effectiveness. Optimization of SPK integration with a focus on in-depth data analysis, customer segmentation, content personalization, and continuous monitoring can improve the effectiveness of e-commerce campaigns.

ENHANCING BUSINESS SUSTAINABILITY THROUGH CSR: A CASE STUDY OF "BETTER LIVING IN MALAHING” IN THE PERSPECTIVE OF CARROLL'S PYRAMID

Tue, 12 Nov 2024 00:00:00 +0700

This study examines PT PKT's CSR initiative, "Better Living in Malahing," in relation to business sustainability and its alignment with the Sustainable Development Goals (SDGs). The research underscores the critical role of economic responsibility and profitability in sustaining both social and environmental goals. Using a qualitative case study approach, the study delves into the implementation of the CSR program based on Carroll's Pyramid of responsibilities, encompassing economic, legal, ethical, and philanthropic dimensions. Data collection methods include in-depth interviews, observations, and document analysis. Findings reveal that the program significantly improved the quality of life for coastal communities in Bontang while simultaneously bolstering the company's reputation. Moreover, a strong correlation between corporate social responsibility and sustainable financial performance is identified. The conclusion emphasizes that integrating CSR into core business strategies is crucial for long-term sustainability. This research contributes by illustrating the necessity of well-structured, enduring CSR initiatives in supporting economic, social, and environmental dimensions of corporate operations.

THE INFLUENCE OF JOB PROMOTION, COMPETENCE, DISCIPLINE AND MOTIVATION ON EMPLOYEE PRODUCTIVITY

Muhammad Ichsan, Yannik Ariyati, Rona Tanjung, Jeffi Mutiara — Tue, 12 Nov 2024 00:00:00 +0700

The study serves to determine the effect of job promotion, competence, discipline, and motivation on employee productivity. The population of the above research is operators and supervisors. To calculate the number of samples using the Slovin formula and obtained a total of 86 people as a sample. This type of research uses quantitative research. The data collection method used is an online questionnaire. The results of the study state that job promotion has no positive and insignificant effect on employees. Competence has a positive and significant effect on employees. Discipline has a positive and significant effect on employees. Motivation produces a positive and insignificant effect on employees. Job promotion, competence, discipline and motivation simultaneously have a significant effect on employee work productivity.

IMPACT OF E-COMMERCE AND INTERNET USERS ON INDONESIA'S ECONOMIC GROWTH

Tiara Verany Adya — Tue, 12 Nov 2024 00:00:00 +0700

Economic growth refers to the expansion of economic activities that enhance the production of goods and services, ultimately improving societal welfare. It serves as a crucial indicator for analyzing a country's economic development, typically measured by the change in Gross Domestic Product (GDP) between consecutive years. Various indicators can assess Indonesia's economic condition, with national income being a significant metric supported by accurate GDP data, categorized into current and constant prices. Over time, developments have transformed the Indonesian economy, with electronic media becoming increasingly prevalent. The rise of electronic media has facilitated broader and more effective transactions through e-commerce. Identifying the impact of these transactions is essential to understand their relationship with economic growth, which is vital for enhancing the welfare of Indonesia's population. Additionally, the growth of internet users significantly influences the economy. As internet user numbers rise annually amid digitalization, the government is expected to promote wider internet access across the nation. The internet allows individuals to access vital information for business, education, and recreation, contributing to economic growth. Thus, this research analyzes the impact of e-commerce transaction value and internet users on Indonesia's economic growth from 2013 to 2023, using quantitative secondary data and multiple regression analysis.

CLOUD ACCOUNTING AND INTELLECTUAL CAPITAL: A CATALYST FOR SMES PERFORMANCE

Sherly Rahmawati Ahmad, Frank Aligarh — Tue, 12 Nov 2024 00:00:00 +0700

This research aims to enhance information technology through the use of cloud accounting. Cloud accounting is believed to revolutionize the way business and society operate. Given its potential to enhance organizational performance, this study examines the role of intellectual capital, specifically structural capital, human capital, and relational capital, in mediating the relationship between cloud accounting adoption and SME performance. The population of this study includes SMEs in Klaten Regency. A quantitative research method was employed using primary data collected through purposive sampling. The sample was limited to SMEs that have implemented cloud accounting. Structural Equation Modeling (SEM) using PLS 4.0 was used to analyze the data. The findings indicate that cloud accounting has a positive influence on structural, human, and relational capital. Moreover, these three forms of intellectual capital positively impact SMEs performance. Additionally structural capital, human capital, and relational capital can mediate the relationship between cloud accounting and SMEs performance. This research contributes to the body of knowledge by providing insights for SMEs and policymakers regarding the significance of investing in information technology and developing structural, human, and relational capital.

FACTORS INFLUENCING SOCIAL COMMERCE ADOPTION : A TOE FRAMEWORK ANALYSIS

Arifah Dwi Febryaningrum, Frank Aligarh — Tue, 12 Nov 2024 00:00:00 +0700

The increasing use of social media has led to a new business trend called social commerce. This study investigates the factors that influence the adoption of social commerce in Solo Raya SMEs using the technology, organizational, and environment (TOE) model. This research is a quantitative research using primary data. Data collection techniques use questionnaires via Google Form. The population of this research is SMEs in Solo Raya that have used social commerce technology. The sampling technique in this study used purposive sampling technique with a sample size of 132 respondents. The data analysis technique in this study uses structure equation modeling partial least square (SEM - PLS) with the help of smartPLS 3.0 software. The results of this study indicate that perceived usefulness, security concerns, top management support, organizational readiness, consumer pressure, and trading partner pressure have a positive effect on the behavioral intention of social commerce adoption. These findings can help SMEs in utilizing digital technology to increase their competitiveness in today's digital era.

CRUISE TOURIST EXPERIENCE: AN ANALYSIS FROM TRIPADVISOR REVIEWS

Tue, 12 Nov 2024 00:00:00 +0700

Cruise tourism has grown in popularity, making it essential to understand the experiences of tourists who choose this unique mode of travel. This study examines the cruise tourist experience through the analysis of TripAdvisor reviews, focusing on key factors that shape customer satisfaction and overall travel experience. Utilizing content analysis, a comprehensive dataset of cruise reviews was analyzed to identify recurring themes such as service quality, onboard activity, and perceived value The results indicate that positive cruise experiences are heavily influenced by personalized service, high-quality food, and diverse entertainment offerings, while negative experiences often stem from overcrowding, service delays, and itinerary changes. This research provides valuable insights into the aspects of cruise tourism that enhance or diminish customer satisfaction. These findings offer practical implications for cruise operators looking to improve service quality and enhance the overall travel experience for cruise passengers. Further research recommendations are provided to explore variations in experience across different demographics and cruise types.

REGENERATIVE TOURISM DEVELOPMENT: A PRELIMINARY STUDY OF CIRCUMSTANCES IN PHUKET

Wed, 13 Nov 2024 00:00:00 +0700

The concept of sustainable tourism has long been a focal point in tourism literature. However, the increasing complexity of global challenges, such as climate change and over-tourism, suggests that sustainability alone may no longer be sufficient. This is where regenerative tourism emerges, shifting the focus from merely minimizing harm to actively restoring and enhancing ecosystems, communities, and economies through tourism activities. This preliminary research aims to investigate the current state of regenerative tourism development in the context of Phuket, Thailand. A qualitative research approach was employed, utilizing semi-structured in-depth interviews with six key informants, including local community members, public and business representatives in tourism organizations, and local government officials. The iterative analysis of the interviews revealed several critical themes: waste management issues, insufficient enforcement of laws and regulations, the need for improved stakeholder collaboration, and growing environmental concerns. Additionally, the study highlighted various regenerative tourism practices currently being implemented. This preliminary study reveals four critical challenges in Phuket's regenerative tourism development: systemic waste management failures, insufficient law enforcement and regulations, lack of stakeholder collaboration, and escalating environmental concerns. The findings indicate that transitioning to regenerative tourism requires enhanced infrastructure and waste management systems, strengthened regulatory frameworks and enforcement mechanisms, improved stakeholder engagement processes, and comprehensive environmental monitoring systems. This research supports the need for a balanced approach to tourism development that considers environmental and social impacts alongside economic benefits. The implications of this research are significant, emphasizing the need for increased awareness and the optimization of collaboration among relevant tourism stakeholders to foster regenerative tourism in Phuket.

THE IMPACT OF CASH TURNOVER, INVENTORY TURNOVER, AND RECEIVABLES TURNOVER ON PROFITABILITY IN PHARMACEUTICAL SUB-SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2019-2023

Wed, 13 Nov 2024 00:00:00 +0700

The profitability of a company refers to its ability to generate net profit from activities conducted during an accounting period. Profit reflects the performance achieved from transactions undertaken by the company over a specific period. Stakeholders use profit as an indicator to assess the effectiveness of management in running the company. One sub-sector that plays an important role in the national economy is the pharmaceutical sub-sector. The pharmaceutical industry is one of the mainstay sectors that plays a major role in the main movement in the future. This subsector's investment development isn't always fascinating, according to the Investment Coordinating Board (BKPM). Variations in profit income or profitability were observed between 2019 and 2023, as per the yearly report study. Finding out how the variables of cash turnover, inventory turnover, and accounts receivable turnover affect profitability is the main goal of this study. Sampling in this study was done by purposive sampling technique, which is a sampling technique based on certain criteria so that a sample of 11 Pharmaceutical Sub-Sector Companies was obtained. The analysis technique used was multiple linear regression using the SPSS Version 11 analysis tool. The results showed that cash turnover had a positive and insignificant effect on profitability, inventory turnover had a negative and insignificant effect on profitability and receivables turnover had a positive and significant effect on profitability.

THE INFLUENCE OF USING ACCOUNTING INFORMATION SYSTEM, E-COMMERCE, AND INCOME EXPECTATIONS ON DECISION TO BECOME AN ENTREPRENEURER (CASE STUDY: STUDENTS OF THE FACULTY OF ECONOMIC AND BUSINESS, UNIVERSITAS RIAU KEPULAUAN)

Ravika Permata Hati, Rona Tanjung, Sherly Melania — Wed, 13 Nov 2024 00:00:00 +0700

The phenomenon of increasing unemployment in Indonesia, especially for graduates, is quite concerning. Most students after graduating from college, will look for and apply for jobs instead of preparing themselves to create jobs or become entrepreneurs. The object of this study was students of the Faculty of Economics and Business, University of Riau Islands, Class of 2019-2020 with certain criteria. This type of research uses a quantitative approach. The sample collection technique uses the Slovin formula, so that 79 respondents can be obtained with the SPSS version 20 software tool. The results of this study indicate that the Use of Accounting Information Systems has a positive and significant effect on entrepreneurial decision making in Students of the Faculty of Economics and Business, University of Riau Islands, E-Commerce has a positive but not significant effect on entrepreneurial decision making in Students of the Faculty of Economics and Business, University of Riau Islands, and Income Expectations have a positive and significant effect on entrepreneurial decision making in Students of the Faculty of Economics and Business, University of Riau Islands.

THE INFLUENCE OF CREDIT RISK, CAPITAL ADEQUACY AND OPERATIONAL EFFICIENCY ON THE PROFITABILITY OF BANKS LISTED ON THE INDONESIAN STOCK EXCHANGE

Silvester Kopong, Sakeus Laba, Belantika Florensia — Wed, 13 Nov 2024 00:00:00 +0700

The purpose of this research is to determine and analyse the effect of credit risk, capital adequacy level and operational efficiency on the profitability of banking companies listed on the Indonesia Stock Exchange in 2019-2021. This study is a type of quantitative research that uses a descriptive design. In this study, researchers used secondary data obtained from the financial statements of banking companies. Researchers obtained a population of 46 banking companies listed on the Indonesia Stock Exchange in 2019-2021. The sampling technique uses initial public offering (IPO) sampling, which is a purposive method. Based on the sample characteristics, the authors found 31 banking companies with 93 financial data respondents. The data analysis technique is multiple linear regression using SPSS version 25. The results of this study indicate that credit risk has a negative and significant effect on profitability, capital adequacy has a positive and significant effect on profitability, operational efficiency has a negative and significant effect on profitability. Credit risk, capital adequacy and operational efficiency together have a significant effect on profitability. The result of the coefficient of determination (R2) of 0.627 shows that 62.7% of the variation in the adjusted R-squared is explained by variations in the factors Credit Risk (X1), Capital Adequacy (X2), Operational Efficiency (X3). While the remaining 37.3% is influenced by other unobserved factors affecting the profitability variable (Y). Therefore, further research using other variables is needed.

ANALYSIS OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND EMPLOYEE SATISFACTION LEVELS: THE ROLE OF GENDER AND AGE IN IMPROVING THE QUALITY OF THE WORK ENVIRONMENT

Hery Sumasto, Suhermin, Citra Mahaputri, Nurwening Tyas Wisnu — Wed, 13 Nov 2024 00:00:00 +0700

This study explores the influence of age and education level on employee satisfaction on performance appraisal at the Surabaya Ministry of Health Polytechnic. With a quantitative approach, data was collected through a questionnaire from 90 employees and analyzed using descriptive and inferential statistics. The results showed that there was a significant difference in satisfaction levels based on age and education level. Younger, more educated employees tend to report higher satisfaction with performance appraisals, suggesting that these demographic factors influence their perceptions of fairness and transparency. This study emphasizes the importance of human resource management to consider age and education when designing an effective performance appraisal system. This study provides new insights in the human resource management literature by highlighting the importance of demographic factors in employee satisfaction with performance appraisals. The results of this study also provide guidance for improving the performance appraisal system and employee satisfaction in the institution.

CONCEPTUALISING FACTORS AFFECTING PERFORMANCE IN ORGANISATIONAL ECOSYSTEM

Hendro Wibowo, Rini Rahmawati, Hastin Umi Anisah — Wed, 13 Nov 2024 00:00:00 +0700

Performance, as a significant construct, reflects the desire to fulfill specific needs and serves as a fundamental component in the workplace, and is regarded as a multifaceted concept that encompasses various aspects, including processes, behavioral engagements, and outcomes, specifically related to job behavior. Task performance requires specific behaviors and advanced cognitive abilities, categorised into technical-administrative and leadership responsibilities. Job performance prompts behavior associated with achievement that includes evaluative aspects. Research highlights the significance of autonomous and intrinsic motivation, indicating that individuals guided by inherent values and behaviors achieve optimal performance. The present conceptual study aims to identify and understand the principal factors affecting employee performance and to illustrate the connections among these components through a literature review on performance. Evaluating employee performance is the most complex and hardest soft skill, requiring the incorporation of additional factors. The predicted finding and discussion of this study allows us to draw inferences about the elements affecting projected performance within an inclusive organisational environment, such as the Police Department, and to provide suggestions for future research. This conceptual piece concludes a conceptual framework regarding staff development, measurement methodologies, and the factors influencing staff performance assessment. Understanding these characteristics will facilitate the assessment of staff performance and clarify the factors that enable an employee to succeed in meeting an organization's objectives.

THE INFLUENCE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR, TEAMWORK, OCCUPATIONAL HEALTH AND SAFETY WORK ON EMPLOYEE PERFORMANCE PT. BAHTERA BAHARI SHIPYARD BATAM

Ramon Zamora, Edwin Agung Wibowo, Desy Yunia Putri — Wed, 13 Nov 2024 00:00:00 +0700

This study aims to determine the effect of Organizational Citizenship Behavior, Teamwork, Occupational Health, and Occupational Safety on Employee Performance of PT Bahtera Bahari Shipyard Batam. This study uses a quantitative approach with data collection methods using a questionnaire. The population of this study were all employees of PT Bahtera Bahari Shipyard Batam, totaling 254 employees, with sampling using the Slovin formula so as to obtain respondents totaling 72 employees. The analytical test tool used is SPSS (Statistical Program for Social Science) version 29. The results of this study found that (1) There is a positive and significant effect of Organizational Citizenship Behavior on employee performance, (2) There is a positive and significant effect of Teamwork on employee performance, (3) There is a positive and significant effect of Occupational Health on employee performance, (4) There is no positive and significant effect of Occupational Safety on employee performance, (5) Organizational Citizenship Behavior, Teamwork, Occupational Health, and Occupational Safety simultaneously have a positive and significant effect on Employee Performance of PT Bahtera Bahari Shipyard Batam.

TRANSACTIONAL LEADERSHIP IN MODERATING INFLUENCE OF PSYCHOLOGICAL EMPOWERMENT AND WORKFORCE AGILITY ON EMPLOYEE PERFORMANCE

Jawalter Situmorang, Agustedi — Wed, 13 Nov 2024 00:00:00 +0700

This study aims to investigate the role of transactional leadership in moderating the influence of psychological empowerment and workforce agility on employee performance at the Transportation Agency of Indragiri Hulu Regency. A sample of 108 employees was selected using a saturated sampling method. Data were analyzed using SmartPLS. The results of the study show that psychological empowerment and workforce agility influence employee performance. Furthermore, transactional leadership moderate the influence of psychological empowerment and workforce agility on employee performance. These results suggest that improving employee performance can achieve through the application of transactional leadership practices. The results of the study strengthen the dynamic capabilities theory where organizations can develop competencies to face a changing environment.

SPEED OF ADJUSTMENT OF CAPITAL STRUCTURE IN LISTED COMPANIES ON THE INDONESIA STOCK EXCHANGE

Falentino Heydi Sanda, Erna Susilawati — Wed, 13 Nov 2024 00:00:00 +0700

This study aims to analyze the speed of adjustment of capital structure in companies listed on the Indonesia Stock Exchange (BEI) by considering key variables such as SoA, Distance, Profitability (RoA), Growth, and Tangibility. SoA refers to the speed at which companies adjust to their target capital structure, and the results indicate that companies in Indonesia have not yet reached an optimal capital structure target. Distance reflects the difference between the actual and target capital structure, while profitability reflects the financial performance of the company. Growth and Tangibility refer to company growth and the level of tangible assets that can be pledged as collateral. This study involved 717 companies listed on the BEI from 2020 to 2022, with 2020 as the estimation period and 2021-2022 as the research period. The One Sample t-test with a test value of 1 and multiple linear regression analysis with classical assumption testing were employed to examine the relationship between these variables and SoA. Each variable that has been used in this study shows that the speed of adjustment of capital structure in companies listed on the Indonesia Stock Exchange is not at the optimal target. Of the five hypotheses made, it turns out that only three hypotheses were accepted while the other two hypotheses were rejected.

ESTABLISHING SUSTAINABILITY IN THE TOURISM VILLAGES OF BALI

Wayan Ardani, Ni Wayan Ari Sudiartini, Ni Made Yudhaningsih — Thu, 14 Nov 2024 00:00:00 +0700

The goal of developing tourism villages is to improve community welfare. The aim of this research is to formulate an integrated strategy to develop sustainable tourism at tourism villages. Data collection were through observation, focus group discussions (FGD) and interview. FGD method is a common approach for data collection in qualitative research. There were 50 respondents consisting of representatives from government, academics, the chairman of the Bali tourist village communication forum and tourist village managers around Bali. The novelty of this research is an integrated strategy approach in realizing sustainable tourism at tourist villages in Bali. This research revealed that the collaboration between government, tourism village managers, and community participation to innovate green marketing, implementing corporate social responsibility in light of the local wisdom of Tri Hita Karana, and effectively leveraging digital marketing to raise tourist village brand awareness are all essential components of sustainable tourism. The results of this research are expected being a reference for stakeholder in order to accomplish the aim of improving tourist villages performance through sustainable tourism.

THE INFLUENCE OF WORK DISCIPLINE ON JOB SATISFACTION THROUGH WORK MOTIVATION IN PERUMDA TIRTANADI EMPLOYEES

Fitri Dwiana, Prihatin Lumbanraja, R. Hamdani Harahap — Thu, 14 Nov 2024 00:00:00 +0700

This research aims to analyze the influence of work discipline on the job satisfaction of Perumda Tirtanadi employees through work motivation as an intervening variable. The population of this study were employees of PERUMDA Tirtanadi Medan, the sample was determined using non probability Sampling with the Slovin method. Data was collected from 248 Perumda Tirtanadi employees who had worked for more than 5-10 years, analyzed using SEM PLS. The results of this research indicate that work discipline has a positive and significant effect on job satisfaction (H1 is accepted). Work discipline has a positive and significant effect on work motivation (H2 is accepted). Work motivation has a positive and significant effect on job satisfaction (H3 is accepted). Work discipline has a positive and significant effect on job satisfaction through work motivation (H4 is accepted). All Pvalue statistical values for all hypotheses are 0.000 < 0.05. Recommendations for future researchers: This research could be expanded with several hypotheses and variables such as adding leadership or self-confidence in influencing job satisfaction.

THE INFLUENCE OF CLOUD ACCOUNTING READINESS ON MSME’s IN SOLO RAYA

Nesa Nur Amelia, Ade Setiawan — Thu, 14 Nov 2024 00:00:00 +0700

The application of cloud accounting technology is an important solution in improving the efficiency and transparency of financial management for Micro, Small and Medium Enterprises (MSMEs). However, the readiness of MSMEs in Solo Raya to adopt this technology is still a challenge. This study aims to analyze the factors that influence the readiness and intention of MSMEs in using cloud accounting with the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. This study uses quantitative data with a survey method through a questionnaire distributed to 150 MSMEs in Solo Raya and analyzed using SmartPLS 3.0. The results show that the main variables such as performance expectancy, effort expectancy, social influence, and facilitating conditions have a positive and significant effect on behavioral intention. In addition, perceived trust also has positive and significant effect, while perceived risk has a significant negative effect on behavioral intention. Behavioral intention then has a positive and significant effect on cloud accounting use behavior. The findings of this study are expected to provide useful insights for future researchers as a basis for evaluation and further study.

THE ROLE OF DYNAMIC CAPABILITIES IN LINKING EXPORT COMMITMENT TO EXPORT PERFORMANCE: AN EMPIRICAL STUDY OF EXPORTING FIRMS

Samsul Arifin — Thu, 14 Nov 2024 00:00:00 +0700

This study examines the relationship between export commitment, dynamic capabilities, and export performance in the context of international business. The conceptual model presented depicts dynamic capabilities as a mediating variable between export commitment and export performance.The study employs a quantitative approach, using survey data collected from 195 respondents representing exporting firms with SEM PLS analysis. The analysis's findings show that export commitment significantly improves both export performance and dynamic capabilities. Export performance is positively impacted by dynamic capabilities as well, albeit this relationship is not very strong.These results imply that companies who are more committed to exporting typically have stronger dynamic capabilities and export performance. Nevertheless, the initial hypothesis regarding the mediating role of dynamic capacities in the link between export commitment and export performance is not supported. This research advances our knowledge of how companies can enhance their export performance through the development of export commitment and the fortification of dynamic skills. This study has significance for managers and policy makers who want to increase exporting enterprises' international competitiveness.

THE EFFECT OF HALAL AWARENESS IN ENHANCING MUSLIM TRAVELLERS’ EXPERIENCE AND SATISFACTION THROUGH RELIGIOUS RESPECT

Ali Mursid, Amron, Dwi Suryanto Hidayat — Thu, 14 Nov 2024 00:00:00 +0700

This study focuses on halal awareness provided by halal destination providers to enhance Muslim travellers’ experience and satisfaction through religious respect. A survey involves Muslim travelers who visited halal destinations in Indonesia in 2024 with a total sample of 364. The analysis employs covariance-based structural equation modelling (CB-SEM), incorporating confirmatory factor analysis (CFA) and structural model evaluation to validate the hypotheses. The results show the effective role of religious respect in the relationship between halal awareness, Muslim travellers’ experience and satisfaction when they visit halal destinations. The framework significantly advances the theory of destination image emphasizing the crucial aspect of halal awareness in shaping the experience and satisfaction of Muslim travellers particularly the role of religious respect as a key factor in mediating these relationships.

EFFECT OF GREEN INNOVATION AND DIGITAL TRANSFORMATION ON SOLO RAYA SMEs

Fanny Melinda, Ade Setiawan — Thu, 14 Nov 2024 00:00:00 +0700

This study is motivated by the low awareness among SMEs in Solo Raya regarding the importance of environmental factors and digitalization for firm performance. Although stakeholder pressure and environmental concerns are increasing, few studies have explored how stakeholder pressure, green dynamic capability, green innovation, and digital transformation jointly influence the performance of SMEs, particularly in developing regions like Solo Raya. The aim of this research is to explore the combined impact of these factors on the performance of SMEs in Solo Raya. This research employs a quantitative approach, collecting data through a survey of 131 respondents from various SMEs in Solo Raya. The data was analyzed using Smart PLS 4. The results indicate that stakeholder pressure, green dynamic capability, green innovation, and digital transformation, all have a positive and significant effect on firm performance. In conclusion, although awareness of these critical factors remains low, SMEs in Solo Raya that respond to stakeholder pressure by enhancing their green dynamic capabilities, implementing green innovations, and adopting digital transformation strategies are better positioned to significantly improve their performance. This highlights that integrating environmental sustainability with digitalization can be a key driver of competitive advantage in the region.

EXPLORING THE DIFFERENCES BETWEEN HEDONIC AND UTILITARIAN SHOPPING IN A MODERN CONTEXT: TRENDS AND IMPLICATIONS

Dewi Maharani, RR. Yulianti Prihatiningrum — Thu, 14 Nov 2024 00:00:00 +0700

This research aims to explore the differences between hedonic and utilitarian shopping and the moderating context using a qualitative approach. This research uses qualitative methods by interviewing respondents who have experience shopping online and offline. Thematic analysis and in-depth interviews are the two methods used to collect data. This study examines the motivations, actions, and experiences related to consumer shopping. Hedonic shopping is defined by the emotional and enjoyable experiences experienced by buyers, while utilitarian shopping focuses more on efficiency and practical needs. The findings of this study show that consumers with hedonic shopping motivation tend to seek enjoyable and emotional experiences, while consumers with utilitarian shopping motivation tend to seek efficiency and practicality, and how social media and online shopping trends have a significant impact on customer decisions when it comes to both types of shopping models. The use of technology influences consumer choices and preferences in addition to improving access. This research describes information that is useful for both businesses and the general public, a business plan that meets the demands of the digital era. This study provides resources for the community to analyze hedonic shopping purchases, which helps reduce impulsive buying. This study enhances knowledge about consumer behavior dynamics and how it affects the business sector.

FACTORS INFLUENCING CLOUD COMPUTING ADOPTION : TECHNOLOGY, ORGANIZATIONAL AND ENVIRONMENT (TOE) FRAMEWORK APPROACH

Laras Nganti Wani, Frank Aligarh — Thu, 14 Nov 2024 00:00:00 +0700

The latest technology that must be applied to prepare for modernity is based on information technology. This technology is not only used by large companies (enterprises) but can also be utilized by Micro, Small and Medium Enterprises (MSMEs). One of the utilization of technology is cloud computing by Micro and Medium Enterprises (MSMEs) which is increasingly widespread. This is reasonable because cloud computing technology provides benefits with a simpler process and relatively low costs. In line with this, this study aims to determine the factors that influence the adoption of cloud computing in MSMEs. An integrated model was developed based on the Technology, Organization, and Environment (TOE) framework. This research data was obtained through a structured survey questionnaire given to 150 MSME owners/managers in the Soloraya Region. The results obtained through SEM-PLS analysis show that factors such as organizational readiness and competitor pressure have a significant effect on cloud computing adoption in MSMEs in the Soloraya Region. However, factors of relative advantage, complexity, and top management support were found to have no significant effect on cloud computing adoption. This research provides a theoretical contribution to the expansion of the TOE Framework.

PT DANONE'S HANDLING OF FINANCIAL ISSUES AND CRISIS DUE TO THE ISSUANCE OF THE MUI FATWA BOYCOTT

Thu, 14 Nov 2024 00:00:00 +0700

This article discusses the issue management and crisis communication implemented by the food and beverage company, Danone, in responding to the spread of hoax news related to the MUI fatwa accusing its products of supporting Israel. This fake news poses a serious threat to the reputation and trust of consumers so it also affects the company's finances and requires an effective financial management strategy. This article analyzes in depth the steps taken by Danone in responding to these problems, including problem identification, crisis planning, forming a crisis management team, and implementing appropriate management strategies to maintain financial liquidity. This research also highlights the impact of boycott news on the liquidity of the PT Danone company. The results of this research provide insight into how large companies such as Danone are able to handle complex issue challenges in the era of social media and the rapid dissemination of information in maintaining company financial liquidity. It is hoped that these findings will contribute to business practitioners, policy makers and researchers interested in the financial sector, especially in the highly sensitive food and beverage industry. This research also emphasizes the importance of targeted issues and financial management strategies as a key factor in maintaining company liquidity in the midst of an unexpected crisis situation.

DOES CORRUPTION HAS A POSITIVE IMPACT ON ECONOMIC GROWTH?

Widhi Ariestianti Rochdianingrum, Nanis Setyorini, Lailatul Amanah — Thu, 14 Nov 2024 00:00:00 +0700

The problem of corruption is a common problem and continues to this day in Indonesia. The level of corruption that does not improve causes losses and inefficiency in the economy. The high level of corruption has been an obstacle to economic progress and growth in Indonesia so far. This research aims to find out more about the impact of worsening corruption on foreign investment, the Rupiah exchange rate against the dollar, and economic growth. This research uses secondary data obtained from the central statistics agency for 16 years. Research data processing uses PLS. Based on the research results, it was found that the level of corruption affects the level of foreign investment and the Rupiah exchange rate against the Dollar but not economic growth. This research also found that foreign investment can mediate the relationship between the level of corruption and economic growth. In this research, it was found that the higher the level of corruption, the more foreign capital will enter. This is because countries with high levels of corruption have poor administrative systems so that by using bribes the investment process can run more easily. The greater the foreign capital that enters, the greater the capital in economic activities so that economic growth will increase. This is certainly not a good thing the Indonesian government needs to improve the quality of its bureaucracy so that corrupt practices do not get worse

ENTREPRENEURIAL ORIENTATION AND SME SUCCESS: UNVEILING THE MEDIATING IMPACT OF AMBIDEXTERITY

Juwita Sari, Nur Laily, Hindah Mustika — Thu, 14 Nov 2024 00:00:00 +0700

This research seeks to assess how ambidexterity in exploration and exploitation mediates the relationship between entrepreneurial orientation and the performance of small and medium-sized enterprises (SMEs). Specifically, this study investigates the indirect influence of entrepreneurial orientation on business performance through the mediating roles of ambidexterity exploration and exploitation. A quantitative approach using structural equation modeling (SEM) is employed to examine the relationships among these variables. The research sample comprises 200 SMEs operating primarily in East Java, Indonesia. The findings demonstrate a significant mediating effect (p<0.05) of ambidexterity exploration and exploitation, which enhances the influence of entrepreneurial orientation on business performance. This indirect effect proves to be stronger than the direct impact of entrepreneurial orientation itself. The structural model shows a high R-square value of 68.6%, indicating a strong predictive capability. Additionally, the goodness-of-fit index reflects high model suitability (0.543 > 0.36), and the predictive power of the PLS model is considered medium. The study’s results underscore the importance of fostering both ambidexterity in exploration and exploitation alongside entrepreneurial orientation to optimize SME performance.

COMPETENCE AND TEACHER PERFORMANCE: AN ANALYSIS OF THE MODERATING ROLE OF JOB SATISFACTION

Devi Alviani — Thu, 14 Nov 2024 00:00:00 +0700

This study aims to examine the effect of competence on performance, with job satisfaction as a moderator, among vocational high school teachers in Pekanbaru City. The approach used is quantitative, with the research population consisting of all vocational high school teachers in Pekanbaru City, totaling 778 individuals. Based on the Krejcie and Morgan table (1970), the sample size is 260 individuals, selected through Systematic Random Sampling. Primary data were collected through a questionnaire using a 1-5 point Likert scale and processed using Structural Equation Modeling (SEM) with Smart PLS 3.0 as the analytical tool. The results of hypothesis testing indicate that: 1) competence has a positive and significant effect on performance, 2) job satisfaction also has a positive and significant effect on performance, and 3) job satisfaction moderates the effect of competence on teacher performance.

THE INFLUENCE OF TEAMWORK, WORK CULTURE, MORALE AND MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. PEGAUNIHAN TECHNOLOGY INDONESIA BATAM

Thu, 14 Nov 2024 00:00:00 +0700

This study was conducted to test and analyze the effect of Teamwork, Work Culture, Morale and Motivation on Employee Performance of PT Pegaunihan Technology Indonesia, Batam. The population in this study were all employees totaling 70 people. In this study, the sampling technique used saturated sampling technique. The study used a quantitative approach using primary and secondary data. Data collection through a questionnaire that has been tested for validity and reliability using statistical software. The analysis used in this research is multiple linear regression and partial hypothesis testing (t test) and simultaneous test (f test). The results showed that partially teamwork, work culture, work enthusiasm and motivation had a significant effect on the performance of employees of PT Pegaunihan Technology Indonesia.

OMNICHANNEL MARKETING STRATEGY ON SHRIMP AMPLANG SHOPPING EXPERIENCE IN THE DIGITAL AGE WITH CONSUMER ENGAGEMENT AS A MEDIATING VARIABLE

Bayu Fajar Susanto, Djawoto — Thu, 14 Nov 2024 00:00:00 +0700

Rapid digital transformation has revolutionized consumer behavior, yet research on omnichannel strategies for traditional local products is limited. This study investigates the impact of omnichannel marketing strategies on the shopping experience of Amplang Udang, a popular shrimp cracker from Riau, Indonesia, with consumer engagement as a mediating variable. Using a quantitative approach, data was collected from 100 respondents through an online survey and analyzed using structural equation modeling (SEM). Results showed a significant positive relationship between omnichannel marketing strategy and shopping experience (β=0.42, p<0.001). Consumer engagement partially mediates this relationship, with the indirect effect accounting for 38% of the total effect. This study contributes to the understanding of omnichannel effectiveness for local products in the digital age and provides practical insights for small-scale food manufacturers. It is concluded that the integration of online and offline channels, coupled with strategies to increase consumer engagement, can significantly improve the shopping experience of traditional products such as Amplang Udang in an increasingly digitalized marketplace.

FACTORS AFFECTING CLOUD ACCOUNTING ADOPTION IN SMES USING THE TOE FRAMEWORK

Dyah Ajeng Pangastuti, Frank Aligarh — Thu, 14 Nov 2024 00:00:00 +0700

This study aims to explore the factors that can influence the adoption of cloud accounting in MSMEs. Software such as cloud accounting has a very important role in business activities in the field of accounting because it can help businesses stay financially organized. This will help MSMEs make better business decisions based on accurate and real-time financial data. The population used in this study were MSMEs located in Soloraya. The research method used in this research is quantitative with data collection methods using gform and paper questionnaires. The data analysis technique used in this research is SEM (Central Equation Model) analysis with the help of the SmartPLS 3.0 program. The results of this study indicate that factors such as relative advantage, top management support, adequate resources, business partner pressure, provider support (except security concerns) positively and significantly affect cloud accounting adoption in MSMEs in Soloraya. Therefore, this research is expected to help recommend and encourage MSME decision makers in Soloraya to be able to adopt cloud accounting in their business.

MEDIATION OF EFFICIENCY IN GREEN BANKING ON THE FIRM VALUE OF CONVENTIONAL BANKING

Dwinda Dian Saraswati, Triyonowati — Thu, 14 Nov 2024 00:00:00 +0700

This study aims to investigate the effect of green banking on firm value with bank efficiency as a mediating variable. The research approach used is quantitative with a sample consisting of 12 conventional banks from 48 annual reports and sustainability reports of banking companies in Indonesia. The data were analyzed using SEM-PLS. The test results show that green banking and bank efficiency have a significant positive effect on company value, green banking has a significant positive effect on bank efficiency and bank efficiency is unable to mediate the relationship between green banking and company value. This study shows the benefits of implementing green banking which is currently being carried out by the government and proves that environmental aspects have an important role for the sustainability of a business, so that the company does not only focus on financial performance but also on environmental aspects.

THE EFFECT OF CAPITAL STRUCTURE ON STOCK PRICES MEDIATED BY PROFITABILITY

Arbi Tri Kuswardhana, Dwinda Dian Saraswati — Thu, 14 Nov 2024 00:00:00 +0700

This study aims to determine the effect of profitability and capital structure on stock prices, the effect of profitability on capital structure and the effect of capital structure on stock prices by mediating profitability. The approach in this study is quantitative research using secondary data in the form of financial reports published on the Indonesia Stock Exchange with data analysis techniques using SPSS. The research method used is purposive sampling with a sample of 28 Property & Real Estate Sector Companies Listed on the Indonesia Stock Exchange in 2019-2021. The results of this study indicate that (1) profitability does not affect stock prices, (2) Profitability does not affect capital structure, (3) Capital structure does not affect stock prices, (4) Profitability is unable to mediate the relationship between Capital structure and stock prices.

BRAND AMBASSADORS, FOMO, AND PERCEIVED VALUE INFLUENCING LEVI'S IMPULSE BUYING

Maria Isabel Clarisa, Lydia Ari Widyarini — Thu, 14 Nov 2024 00:00:00 +0700

In today's dynamic market landscape, complex changes are evident across various industries. Consumers now expect a positive shopping experience, viewing consumption activities as both personal fulfillment and social identity markers. To stay competitive, businesses must align their branding strategies accordingly. One strategic approach to enhancing brand appeal involves collaborating with brand ambassadors. Specifically, the allure of K-pop idols plays a substantial role in shaping brand images, thereby motivating consumers to make impulsive purchases. This study seeks to investigate the impact of brand ambassadors on impulse buying behaviors. Additionally, we aim to analyze the significance of perceived value in influencing these behaviors. Data collection utilized Google Forms, gathering responses from 160 Indonesian females between ages 17 and 40 who were familiar with the New Jeans music group and had recently purchased or used Levi’s collections. Our methodology includes processing the data using SMART-PLS 4.0 with Structural Equation Modeling (SEM). Our preliminary findings indicate that brand ambassadors significantly enhance impulse buying through increased perceived value and fear of missing out (FOMO). This research contributes valuable insights into consumer behavior under modern marketing strategies, emphasizing the importance of aligning branding efforts with evolving consumer expectations. By leveraging celebrity influences effectively, businesses can stimulate spontaneous retail activity, offering practical implications for marketers aiming to maximize customer engagement and loyalty. Ultimately, our analysis underscores the strategic potential of collaborating with influential figures like K-pop idols to boost sales within competitive markets.

INTEGRATION OF SNI ISO/IEC 17024:2012 AND SNI ISO/IEC 17021-1:2015 STANDARDS IN IMPROVING THE QUALITY OF MANAGEMENT SYSTEMS AT PT QUANTUM HRM INTERNASIONAL

Hardika Prayudi Styawan — Thu, 14 Nov 2024 00:00:00 +0700

This study discusses the application of the integration of ISO 17024 and ISO 17021 standards in Improving the Quality of Management Systems at PT Quantum HRM International (QHRMI). The purpose of this study is to find out how to apply the integration of the two standards. This study uses qualitative research method with the type of research used, namely literature research or literature study or known as desk study where the researcher relies on various literature to obtain research data. The results of this study show that the implementation of ISO 17024 and ISO 17021 at QHRMI has strengthened objective, transparent, and reliable certification standards. In personnel certification, QHRMI prioritizes the principles of impartiality and integrity, supported by a structured management system and competent experts. Meanwhile, the implementation of ISO 17021 ensures that audits and certification of the management system of educational organizations are carried out professionally, in accordance with international standards and applicable regulations. Through the integration of these two standards, QHRMI has succeeded in improving operational efficiency by reducing duplication of documents, optimizing management coordination, and encouraging continuous improvement. The integration also strengthens QHRMI's reputation as a credible certification body, while increasing its competitiveness in the certification industry.

HOW ROLE DOES ORGANIZATIONAL COMMITMENT PLAY IN MEDIATING THE RELATIONSHIP BETWEEN WORK ENVIRONMENT AND DISCIPLINE WITH JOB SATISFACTION

Junita Sari Ismail, Adi Lukman Hakim, Erna Nur Faizah — Thu, 14 Nov 2024 00:00:00 +0700

Employees in an organization play a role as the main driver for the smooth running of the organization's activities. Optimal employee management needs to be done in order to create good employee performance. The purpose of this study is to see how work discipline, work environment, and organizational commitment affect job satisfaction. This research is a study that uses descriptive quantitative methods. The novelty of this research is carried out in the context (Developing leadership capacity helps organizations achieve their success and strategic goals through work discipline and work environment and the role of organizational commitment in upholding their work). The population in this study with 121 lecturers. The research sample used purposive sampling with a total of 75 lecturers. Data collection using interviews and questionnaires and data analysis using validity, reliability, classical assumptions, and path analysis. The results showed that work discipline had a positive effect on organizational commitment, work environment had a positive effect on work commitment, work environment had a positive effect on job satisfaction, work environment had a positive effect on job satisfaction, organizational commitment had a positive effect on job satisfaction, and work environment had a positive effect on job satisfaction through organizational commitment. Conclusion: Any leadership paradigm can be used by leaders, but they should focus on interpersonal behavior and tasks. many limitations in this study, other leadership models can be applied in other contexts by future researchers.

THE ROLE OF HAPPINESS IN THE WORKPLACE IN MEDIATING THE INFLUENCE OF DIGITAL TECHNOLOGY AND JOB SECURITY ON LECTURER PERFORMANCE

Agus Suyatno, Suhermin — Thu, 14 Nov 2024 00:00:00 +0700

The level of happiness and performance of lecturers in Indonesia is an issue that is still interesting to study, because demands are increasing as universities are forced to follow market logic, administrative burdens are piling up, as well as increasingly high qualification requirements for academics, which are not in line with the wages they receive, which has an impact on happiness. and lecturer performance. This research aims to examine the influence of attitudes towards digital technology and job security on lecturer performance with happiness at work as a mediating variable. The population in this study were private university lecturers in Surakarta. The sampling technique used purposive sampling and the number of samples obtained was 178 respondents. The data analysis method uses PLS-SEM. This research found that digital technology and job security have a positive and significant effect on happiness at work. Digital technology has a significant effect on lecturer performance, while job security does not have a significant effect on lecturer performance. Happiness at work partially mediates the effect of digital technology on lecturer performance and fully mediates the relationship between job security and lecturer performance.

THE IMPACT OF DEVELOPMENT TRAINING, WORK MOTIVATION, AND COMPENSATION SYSTEMS ON WORK PERFORMANCE AT THE SURAKARTA ENVIRONMENTAL SERVICE

Istiyawati Rahayu, Agus Suyatno — Thu, 14 Nov 2024 00:00:00 +0700

This research aims to determine the effect of training and development, work motivation, and compensation systems on employee work performance at the Surakarta Environmental Service. This research uses quantitative research methods. The population in the study were employees of the Surakarta City Environmental Service who worked for more than 1 (one) year and the number of samples in this study was 60 respondents using a purposive sampling technique. The variables used in this research are training and development, work motivation, compensation system, and employee work performance. The data used in the research is primary data. The data collection method used was a questionnaire. The results of this research show that training and development has a positive and significant effect on employee work performance, work motivation has a positive and significant effect on employee work performance, the compensation system has a positive and significant effect on employee work performance, as well as training and development, work motivation, and the compensation system simultaneously (together) influence employee work performance.

VIRTUAL VOYAGES: IDENTIFYING BARRIERS AFFECTING GEN Z AND GEN Y SATISFACTION IN METAVERSE TOURISM

Amron, Ali Mursid, Entot Suhartono — Thu, 14 Nov 2024 00:00:00 +0700

This study investigates the impact of various inhibiting factors on the intentions and overall satisfaction of Generation Z and Y virtual tourists engaging with WonderVerse Indonesia, a metaverse-based tourism platform. Using covariance-based structural equation modeling (CB-SEM), the research tests five hypotheses, focusing on how perceived complexity, cost, and technological and social threats influence user behavior. The findings reveal that perceived complexity, high costs, and concerns over technological and social threats significantly decrease users' intentions to engage with the platform. However, when users have stronger intentions to engage, their overall satisfaction with the virtual tourism experience increases significantly. These results provide key insights into the barriers hindering user adoption of metaverse tourism, particularly among younger generations. By identifying these factors, the study offers valuable guidance for managers, developers, and decision-makers in the metaverse tourism industry. It highlights the need to reduce perceived complexity and mitigate costs and perceived threats to enhance user engagement. Furthermore, the study emphasizes the importance of strengthening user intentions to boost satisfaction. These insights are crucial for improving the design and marketing strategies of virtual tourism platforms like WonderVerse Indonesia to ensure their long-term success and relevance in the rapidly evolving digital tourism landscape.

DIGITALIZATION ON GENDER BASED JOB OPPORTUNITIES IN INDRAGIRI HILIR THROUGH DIGITAL TRANSFORMATION

Widyawati, Suhermin — Thu, 14 Nov 2024 00:00:00 +0700

This study analyzes the impact of digitalization on gender-based employment opportunities in Indragiri Hilir, Indonesia. Digital transformation provides new opportunities, but it also has the potential to create a gap in employment opportunities between men and women. With a quantitative approach and SEM (Structural Equation Modeling) analysis, data was collected through a questionnaire distributed to 150 respondents from various sectors. The population of this study includes all workers involved in the digitalization process in Indragiri Hilir, with a randomly and balanced sample between men and women. The results of the study show that digitalization provides greater opportunities for men than women, with education, digital skills, and access to technology being obstacles for women. Female respondents also reported social stigma and challenges that affect their participation in the digital sector. This study provides new insights into gender dynamics in the context of digitalization in underserved areas and recommends further research to explore policy interventions that can improve women's access to digital employment opportunities.

LEVERAGING DIGITAL MARKETING, INFLUENCER MARKETING, DISCOUNTS AND CUSTOMER EXPERIENCES FOR SLICED BEEF USA SALES IN SHERLINDO FOOD

Rimayang Anggun L. P. Ramli, Suwitho, Ayu Pratiwi, Rudi Yanto Batara Silalahi — Thu, 14 Nov 2024 00:00:00 +0700

This study aims to determine the influence of Digital Marketing, Influencer Marketing, Discount Product, Customer Experience on Purchase Decisions. This study uses a sample of 98 respondents, the data processing collected is carried out by disseminating questionnaires through barcodes. From the results of this test, the author concludes that in terms of Digital Marketing (X1) calculation with a t-value of 2.143 with a significance of 0.035. Influencer Marketing (X2) with a t-value of 3.107 with a significance of 0.003. Discount product (X3) with a calculated t value of 3.055 with a significance of 0.003. Customer Experience (X4) with a significant 0.033. From the simultaneous test, it was determined that the influence of Digital Marketing (X1), Influencer Marketing (X2), Discount Product (X3), and Customer Experience (X4) simultaneously had a positive impact on the Purchase Decision (Y) variable with an f-value of 52.947 with a significant level of 0.000.

MARKETING TO GenZ: INTEREST IN BUYING FROM ONLINE STORES ON THE MARKETPLACE PLATFORM

Roky Apriansyah — Thu, 14 Nov 2024 00:00:00 +0700

In this study, it is known that 1) brand integrity has an effect on customer satisfaction, 2) brand integrity has an effect on purchase intention, 3) customer satisfaction has an effect on purchase intention, 4) product description has an effect on purchase intention, 5) brand integrity indirectly has an effect on purchase intention with customer satisfaction as a mediating variable.

THE IMPACT OF ADVERTISEMENT, PROMOTIONS, INFLUENCERS, AND CELEBRITY ENDORSERS ON STUDENT PURCHASE DECISIONS ON SHOPEE PLATFORM

Thu, 14 Nov 2024 00:00:00 +0700

This study investigates how four key marketing variables—Advertisement, Promotion, Influencer, and Celebrity Endorser—influence the purchase decisions of consumers on the Shopee marketplace. The research sample was gathered using random sampling based on Slovin’s formula, with 86 respondents from management students. Instruments were tested for validity and reliability. The results show that while Advertisement, Promotion, and Influencer do not have a statistically significant direct impact on purchase decisions, Celebrity Endorsers do have a positive and significant effect, demonstrating their power in shaping consumer behaviour. Furthermore, when combined, all four variables (Advertisement, Promotion, Influencer, and Celebrity Endorser) have a significant collective influence on purchase decisions, highlighting the importance of an integrated marketing strategy in driving consumer purchases on digital platforms like Shopee.