THE INFLUENCING FACTORS FOR FINANCIAL BEHAVIOR OF GEN Z

Abstract

Generation Z (Gen Z) is the largest majority community in Indonesia, which is a consumptive society and they have less knowledge about financial behavior. so they need to have good financial behavior. This research aims to analyze the factors that influence the financial behavior of Gen Z. The partial influence of personal income, financial attitude, and financial literacy on financial behavior. The analysis technique was SPSS version 25, and the method used multiple linear regression analysis. The research was conducted using a quantitative method with 100 samples. The results indicate that personal income, financial attitude, and financial literacy have a significant effect on the financial behavior of Generation Z (Gen Z).

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