DETERMINATION OF PURCHASE DECISIONS: THE PHENOMENON OF MASK AND VITAMINS IN SURAKARTA DURING PANDEMIC

Abstract

The COVID-19 pandemic has resulted in significant changes to the operation of a company. In addition, with government regulations to carry out activities inside the house and limit contact with the outside environment, it causes panic buying by the public. This has become an attraction for business actors to review business opportunities for selling vitamin and mask products. This study focuses on the analysis of purchasing decisions for masks and vitamins by paying attention to the current phenomena, namely the importance of service convenience and panic buying that affect purchasing decisions. The population in this research is 100 respondents who were carried out by filling out online questionnaires with google forms. Furthermore, statistical tests were carried out to determine the relationship between panic buying attitudes and service convenience during the pandemic. The results of the research show that there is a significant effect between panic buying and service convenience on purchasing decisions. The service convenience variable is significantly influenced by the ease of accessing applications, the ease of transacting and the convenience of shopping due to social distancing.

References
Aagja,J.P., Mammen, T., & Amit Saraswat. 2011.Validating service convenience scale and profilling customer : A study in the Indian retail context. Vicalpa,36(4). 25-49.
Abdillah, Willy dan Jogiyanto. Partial Least Square (PLS) Alternatif Structural Equation Modeling (SEM) dalam Penelitian Bisnis. Ed 1. Yogyakarta : ANDI
Arrahmi, Sekar Nadia. 2021. Analisis pengaruh panic buying dan service convenience terhadap keputusan pembelian konsumen”. Yogyakarta: Skripsi. Sekolah Tinggi Ilmu Ekonomi Yayasan keluarga pahlawan negara.
Arikunto, S.2006. Metode penelitian Kualitatif. Jakarta : Bumi Aksara
Berry, L. L., Seiders, K., & Grewal, D. 2002. Understanding service convenience. Journal of Marketing, 66(3), 1-17.
Chang, Kou-chien, Mu- Chen Chen, Chia-Lin Hsu & Nien-Te Kuo.2010. The effect of Service convenience on post-purchasing behaviours. Indistrial Management & Data System , Vol. (9):1420 – 1443
Cindy Sovhie Aprillia.2020. Perilaku Panic Buying dan berita hoaks covid-19.Jurnal Ilmu Politik dan Komunikasi.http://ojs/Unikom.ac.id 10(2)
Colwell, S. R., Aung, M., Kanetkar, V., & Holden, A. L. 2008. Toward A Measure of Service Convenience: Multiple-Item Scale Developement and Empirical Test. Journal of Services Marketing, 22(2), 160-169
Deasy, Mariska Paramitha dan Imroatul Khasanah. 2015.Analisis Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian. Diponegoro Journal Of Management 4(2):1-10.
Gundono. 2011. Analisis Data Multivarat. Edisi I.Yogyakarta : BPFE.
Ghozali, I. 2018. Aplikasi Analisis Multivariate dengan program IBM SPSS 25. Universitas Diponegoro: Semarang
Kotler dan Amstrong .2012. Manajemen Pemasaran. Jilid I. Edisi ke 1. Jakarta : Erlangga.
Kotler Philip and Gary Amstrong.2016. Prinsip- Prinsip Pemasaran. Jilid I. Edisi ke 13. Jakarta : Erlangga.
Mpinganjira, M. 2015. Online Store Service Convenience, Customer Satisfaction and Behavioural Intentions: A Focus on Utilitarian Oriented Shoppers. Journal of Economics and Behavioral Studies, 7(1):36-49.
Moleong , L.J. 2013. Metode Penelitian Kualitatif. Edisi revisi. Bandung : PT Remaja Rosdakarya
Myers, D. G. 2010. Psychology. New York: Worth Publishers
Nisak, Desi Ana Khoirun dan Sri Eka Astutiningsih. 2021.Pengaruh Kepercayaan Merek, Harga, Kualitas Layanan dan Promosi terhadap Keputusan Pembelian Kartu Prabayar Produk Simpati Telkomsel. Jurnal Manajemen Dan Bisnis Indonesia 7(1): 41 – 48.
Rini, A.(2016).Pengaruh Kenyamanan Pelayanan Dan Kepuasan Pelanggan Terhadap Word Of Mouth Dan Intention To Witch. Fakultas Ekonomi Universitas Trisakti http://repository.ac.id
Sugiyono. 2018. Metode Penelitian Kuantitatif, kualitatif, dan R&D. Bandung : CV. Alfabeta
Shou,B.,Xiong, H.,& Shen, Z.M. 2011. Consumer Panic Buying and Quota Policy under supply Disruptions. In working paper. Hongkong.
Shadiqi, M.A., Hariat, R., Hasan, K. F. A., I’anah, N.,& Istiqomah, W. Al. 2020. Punic Buying pada pandemi COVID -19: Telaah literatur dari Perspektif Psikilogi. Jurnal Psikologi Sosial,18 (59), 12. http://doi.org/10.1037/0022-3514.48.4.813
Sudaryono. 2016. Manajemen Pemasaran Teori Dan Implementasi. Yogyakarta: ANDI
Sumarno; Soesanto Harry & Sufian. 2016. Studi mengenai keputusan pembelian dengan pendekatan service encounter, service convenience, dan product knowledge yang dimediasi oleh purchase intention pada bengkel PT. Astra International- Daihatsu Sales Operation Semarang. Jurnal Sains Pemasaran Indonesia. XV(2):93-106.
Taylor, S. 2019. The Psychology of Pandemics: Preparing for the Next Global Outbreak of Infectious Disease. Newcastle, UK: Cambridge Scholars Publishing.
Thuy, P. N. 2011. Using Service Convenience to Reduce Perceived Cost. Marketing Intelligence & Planning, Vol. 29 Issue: 5, pp.473-487
Tjiptono, F.(2011). Service Management Mewujudkan Layanan Prima. Edisi 2. Yogyakarta:Andi.
Wheaton, M. G., Abramoritz, J. S., Berman, N. C., Fabricant, L. E., & Olatunji, B. O. 2012. Psychological Predictors of Anxiety in Response to The H1N1 (Swine Fu) Pandemic. Cognitive Therapy and Research, 36, 210–218. https://doi.org/l0.l007 /s10608-011- 9353-3