OPTIMIZATION OF THE MANAGEMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES IN SURABAYA TO INCREASE SALES VOLUME BASED ON MANAGER SKILLS
Abstract
: This study aims to determine how to optimize the management of micro, small and medium enterprises in Surabaya based on managerial skills in increasing sales volume, and to determine whether managerial skills are required in managing these businesses. Using a qualitative approach, the data collection techniques used were observation, in-depth interviews, and documentation of 33 micro, small and medium enterprises in Surabaya. From the field notes, data reduction was carried out, then the display of the new data was verified to make conclusions. The results of the study found that in managing a business there were two groups, 51.5% of the group wanted to apply managerial skills or use managers in managing their business. The second group is the rest who say that business management does not need to be left to other people, in this case the manager, because fortune is already in control. Management of micro, small and medium enterprises in Surabaya is still not optimal, sales volume still far from the target, the benefits cannot be felt, and business sustainability is also very worrying.
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