THE INFLUENCE OF PRODUCT INNOVATION, CUSTOMER EXPERIENCE, BRAND TRUST AND CUSTOMER LOYALTY ON COMPANY PROFITABILITY AT PT. RAHIM MAJU JAYA BATAM

Authors

  • Diamon Sembiring Faculty of Economics and Business, University Riau Kepualauan, Batam, Indonesia
  • Arif Eka Putra Faculty of Economics and Business, University Riau Kepualauan, Batam, Indonesia
  • Mira Yona Faculty of Economics and Business, University Riau Kepualauan, Batam, Indonesia

DOI:

https://doi.org/10.24034/icobuss.v4i1.501

Abstract

This study aims to determine the influence of product innovation, customer experience, brand trust and customer loyalty on company profitability. The population in this study were customers of PT. Rahim Maju Jaya Batam as many as 50 people. The sample in this study amounted to 50 people taken using a saturated sampling technique involving all populations as research samples. This type of research is a quantitative type using primary data collected using a questionnaire technique. The analysis method used is multiple linear regression processed using the SPSS 25 application The results of the study stated that product innovation and brand trust did not have a significant effect on company profitability, but customer experience and customer loyalty had a significant effect on company profitability. Product innovation, customer experience, brand trust and customer loyalty partially and simultaneously have a positive and significant effect on company profitability at PT. Rahim Maju Jaya Batam.

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Published

2024-11-12

How to Cite

Sembiring, D., Putra, A. E., & Yona, M. (2024). THE INFLUENCE OF PRODUCT INNOVATION, CUSTOMER EXPERIENCE, BRAND TRUST AND CUSTOMER LOYALTY ON COMPANY PROFITABILITY AT PT. RAHIM MAJU JAYA BATAM. International Conference of Business and Social Sciences, 4(1), 249–261. https://doi.org/10.24034/icobuss.v4i1.501

Issue

2024: 4th International Conference on Business and Social Sciences

Section

International Conference of Business and Social Sciences