ENHANCING BUSINESS SUSTAINABILITY THROUGH CSR: A CASE STUDY OF "BETTER LIVING IN MALAHING” IN THE PERSPECTIVE OF CARROLL'S PYRAMID

Authors

  • Annisa Wahyuni Arsyad Faculty of Social & Political Science, University of Mulawarman, Samarinda, Indonesia
  • Ainun Ni’matu Rohmah Faculty of Social & Political Science, University of Mulawarman, Samarinda, Indonesia
  • Kheyene Molekandella Boer Faculty of Social & Political Science, University of Mulawarman, Samarinda, Indonesia
  • Ahmad Ghalib Faculty of Social & Political Science, University of Mulawarman, Samarinda, Indonesia

DOI:

https://doi.org/10.24034/icobuss.v4i1.507

Abstract

This study examines PT PKT's CSR initiative, "Better Living in Malahing," in relation to business sustainability and its alignment with the Sustainable Development Goals (SDGs). The research underscores the critical role of economic responsibility and profitability in sustaining both social and environmental goals. Using a qualitative case study approach, the study delves into the implementation of the CSR program based on Carroll's Pyramid of responsibilities, encompassing economic, legal, ethical, and philanthropic dimensions. Data collection methods include in-depth interviews, observations, and document analysis. Findings reveal that the program significantly improved the quality of life for coastal communities in Bontang while simultaneously bolstering the company's reputation. Moreover, a strong correlation between corporate social responsibility and sustainable financial performance is identified. The conclusion emphasizes that integrating CSR into core business strategies is crucial for long-term sustainability. This research contributes by illustrating the necessity of well-structured, enduring CSR initiatives in supporting economic, social, and environmental dimensions of corporate operations.

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Published

2024-11-12

How to Cite

Arsyad, A. W., Rohmah, A. N., Boer, K. M., & Ghalib, A. (2024). ENHANCING BUSINESS SUSTAINABILITY THROUGH CSR: A CASE STUDY OF "BETTER LIVING IN MALAHING” IN THE PERSPECTIVE OF CARROLL’S PYRAMID. International Conference of Business and Social Sciences, 4(1), 293–306. https://doi.org/10.24034/icobuss.v4i1.507

Issue

Section

International Conference of Business and Social Sciences