FINANCIAL LITERACY AND SOCIAL ENVIRONMENT INFLUENCE ON STUDENT FINANCIAL BEHAVIOR

Abstract

Globalization has rapidly accelerated current economic conditions. Therefore, in this era, financial knowledge is of great importance. This is due to technological developments that provide ease of access for individuals, influencing changes in their financial behavior. Students are a generation that can quickly adopt technology and adapt to current developments. Today’s students have more spending options than previous generations due to easy access to various products and services through physical stores and online platforms. However, without adequate financial management skills, students can easily fall into excessive consumptive behavior. This study aims to analyze the influence of financial literacy and the social environment on the financial behavior of students in the Management Study Program at Ngurah Rai University. The research uses a quantitative approach with an associative method. The population consists of all active students in the Faculty of Economics and Business, Management Study Program, from the 2019–2024 cohort, totaling 460 students. The sample consists of 83 respondents selected using purposive sampling. Data analysis techniques use validity and reliability tests, classical assumption tests, multiple linear regression analysis, F-test, t-test, and coefficient of determination. The results of this study indicate that the two of independent variables financial literacy and social environment  have a positive and significant effect on financial behavior, both simultaneously and partially.