INFLUENCE OF CRYPTO CURRENCY PERFOMANCE ANALYSIS OF BITCOIN, STOCKS AND GOLD ON INVESTMEN DECISION MAKING IN THE MILLENIAL GENERATION

Abstract

The purpose of the study was to find out and analyze the comparison of the performance, risk and return of bitcoin, stocks and gold to investment decisions. The population in the study was the monthly closing price of crypto currency bitcoin, LQ45 shares, and gold from September to December 2021 which was 230 data and the second population of the study was a millennial community that invested in crypto currency bitcoin, stocks and gold as many as 50 people. The sampling technique in this study is a saturated sample. The analytical method used in this study is a comparative method and the data used is secondary data. The results of this study revealed that in performance and return there is no real difference between crypto currencies, stocks and gold but there is a difference in risk between crypto currencies, stocks and gold. The second study revealed that millennials at 40% invest in bitcoin crypto currency because of its significant movements and 60% of millennials prefer to invest in stocks and gold with considerable risk than crypto currency.

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