HOLISTIC APPROACH: HUMAN RESOURCE DEVELOPMENT , MULTI-MANAGEMENT AND IMPLEMENTATION OF BIG DATA TECHNOLOGY AS A SUSTAINABILITY STRATEGY FOR THE EAST JAVA TOURISM INDUSTRY

Abstract

The tourism industry in East Java plays a strategic role in economic growth and Gross Regional Domestic Product (GRDP) . However, it still faces several challenges: 1) inconsistencies in human resource development , marketing strategies, and industrial policy strategies. 2) limited data-based evaluation systems, which hinder the sector's competitiveness . Therefore, a holistic, integrated approach with multiple management aspects based on big data technology is needed to strengthen the contribution to tourism industry performance and provide a strategic implementation solution. Identifying and analyzing factors that impact the performance of the tourism industry ; Identifying the gap between the importance and performance of factors that impact the integration of HRD, marketing, strategic management, and the East Java tourism industry ; Knowing the relationship between HRD factors, marketing strategies, and strategic planning on the performance of the tourism industry in East Java ; Designing and validating the PARIS (Performance Analysis and Recommendation for Integrated Strategy) system model as a data-based decision-making support tool in the integration of HRD, marketing, and strategic management in the East Java tourism industry. Analysis Tools: Systematic Literature Review; Survey & Focus Group Discussion . The population is all tourism industry employees in East Java. 200 tourism sector business samples, each with five employees as respondents, a total of 1000 respondents, proportionally from 11 selected cities/regencies: Malang, Batu, Surabaya, Banyuwangi, Blitar, Jombang, Ponorogo, Pacitan, Pasuruan, Probolinggo, Tulungagung. Due to limited time, the researcher chose one in the Batu city area.