MILLENNIALS' CAREER COMMITMENT IN DIGITAL ENTREPRENEURSHIP: A STUDY OF MSMES IN INDRAGIRI HILIR REGENCY

Authors

  • Bayu Fajar Susanto Doctoral Student, Postgraduate Program of Management Science, Indonesia School of Economics (STIESIA), Surabaya, Indonesia and Universitas Islam Indragiri, Riau
  • Sabrina Sabrina Digital Business Department, Faculty of Economic and Business, Indragiri Islamic University, Tembilahan, Riau, Indonesia
  • Raju Maulana Doctoral Student, Postgraduate Program of Management Science, Indonesia School of Economics (STIESIA), Surabaya, Indonesia and Universitas Islam Indragiri, Riau
  • Muchlis Muchlis Doctoral Student, Postgraduate Program of Management Science, Indonesia School of Economics (STIESIA), Surabaya, Indonesia and Universitas Islam Indragiri, Riau
  • Dharmasetiawan Dharmasetiawan Management Department, Faculty of Economic and Business, Indragiri Islamic University, Tembilahan, Riau, Indonesia
  • Asniati Bindas Digital Business Department, Faculty of Economic and Business, Indragiri Islamic University, Tembilahan, Riau, Indonesia
  • Ayu Ida Rianti Digital Business Department, Faculty of Economic and Business, Indragiri Islamic University, Tembilahan, Riau, Indonesia

DOI:

https://doi.org/10.24034/icobuss.v5i1.797

Abstract

This study examines the influence of Millennial Career Commitment on Digital Entrepreneurship in MSMEs in Indragiri Hilir Regency. Using a quantitative method with the SEM-PLS approach, data were collected from 80 millennial MSMEs through questionnaires and analyzed with SmartPLS. The results show that Millennial Career Commitment has a positive and significant effect on Digital Entrepreneurship (path coefficient=0,901; t-statistic=39,376; p-value=0.000). The findings indicate that high career commitment among millennials is correlated with increased adoption of digital entrepreneurship. The implications of this research emphasize the importance of government support in the form of digital training and access to capital, as well as the urgency for MSMEs to adapt to digital technology. Future research could explore mediating variables such as technological support or government regulations.

Downloads

Published

2025-12-17

How to Cite

Susanto, B. F., Sabrina, S., Maulana, R., Muchlis, M., Dharmasetiawan, D., Bindas, A., & Rianti, A. I. (2025). MILLENNIALS’ CAREER COMMITMENT IN DIGITAL ENTREPRENEURSHIP: A STUDY OF MSMES IN INDRAGIRI HILIR REGENCY. International Conference of Business and Social Sciences, 5(1), 1564–1571. https://doi.org/10.24034/icobuss.v5i1.797

Issue

2025: 5th International Conference on Business and Social Sciences

Section

International Conference of Business and Social Sciences