THE EFFECT OF TOURISM ATTRACTION AND TOURIST EXPERIENCE ON REVISIT INTENTION MEDIATED BY TOURIST SATISFACTION (A STUDY AT MOUNT BROMO TOURIST DESTINATION, EAST JAVA)

Abstract

This study aims to determine the influence of tourism attraction and tourist experience on revisit intention through tourist satisfaction as a mediating variable in a study at Bromo National Park. The four variables were tested to draw conclusions. This study used a quantitative approach, data collection techniques through observation, interviews, documentation, and distribution of questionnaires to 100 respondents, data analysis techniques using research instrument tests, path analysis, hypothesis testing, and Sobel test. Through this study, it shows that the influence of tourism attraction, tourist experience on tourist satisfaction has a positive and significant effect, the influence of tourism attractiveness, tourist experience on revisit intention indirectly mediated by tourist satisfaction has a positive and significant effect. Theoretical implications: tourist satisfaction as a mediator of tourism attraction and tourist experience can increase revisit intention, by increasing tourist satisfaction, it has the potential to increase revisit intention at the Mount Bromo tourist destination, East Java.