THE ROLE OF INDIVIDUAL CREATIVE MEDIATION IN INNOVATIVE WORK BEHAVIOR TOWARDS SERVICE PERFORMANCE

Abstract

Public Service is a benchmark for the success of the concept of good governance. Efforts to realize good governance can only be done if there is a balance between the three pillars, namely the government sector, the private sector, and the community that are mutually sustainable in the management of natural resources, the environment, social, and the economy. This study aims to determine and analyze the effect of innovative work behavior on Service performance by analyzing the role of individual creativity as a mediator. The study used a quantitative approach with a case method by collecting data from 87 respondents. The analysis technique used in this study was descriptive analysis and statistical analysis using SmartPLS (Partial Least Square) 3.0 software. The results of the study found that innovative work behavior has a significant relationship with service performance at the Population and Civil Registration Service of Pekanbaru City. Employees who are active in creating new ideas and implementing innovative solutions tend to provide better services to the community. Individual creativity is proven to mediate the relationship between Innovative work behavior and service performance. This means that an individual's ability to generate new ideas and creative solutions not only improves their innovative work practices, but also directly improves the quality and effectiveness of the services they provide.