HALAL PRODUCT GUARANTEE, CASE STUDY OF FOODSTUFFS SUPPLY PROVIDER IN SURABAYA
Abstract
Awareness of the importance of consumption of halal food and beverages in accordance with Islamic Sharia is increasing as the development of knowledge of society and technology today. Issued and signed by law No. 33 Year 2014 on halal product guarantee by the President of the Republic of Indonesia. Strengthened by Government Regulation No. 31 of 2019 on rules of implementation. The purpose of this research is to know the guarantee of halal food products at vendors and for consumers. The method used is qualitative descriptive. The study observed three vendors in Surabaya and interviewed vendor management at once and local consumers as informant during April 2020. Three-dimensional content analysis is: the consistency of the implementation of Halal label certificate, the quality of food ingredients and services used in the implementation. The results obtained in this research is that national vendors give priority to halal certificate compared to local vendors as well as local consumer minds to national and local vendors. Local consumers are very comfortable with halal labels at national vendors but are considered unnecessary when they are shopping at local vendors
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