THE EFFECTIVENESS OF MARKETING COMMUNICATION FOR MARITIME TOURISM SERVICES ON INSTAGRAM ACCOUNT “GILILABAK_MADURA
Abstract
This study aims to analyze the effectiveness of maritime tourism communication on Instagram social media in this case on the gililabak_madura account. To find out the effectiveness of marketing communications were conducted on Instagram social network media. This research uses a quantitative approach using one sample t test, to test the research hypothesis. Respondents who are used there are 50 respondents Instagram account who followers gililabak_madura. The results showed that the effectiveness of maritime tourism marketing communication on social media Instagram in this case on the gililabak_madura account is in the high category, meaning that the marketing communication activities carried out successfully generate attention, interest, desire, and action, although not all respondents end up buying, many do take action to recommend to others.
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